What makes a healthy breakfast? The International Breakfast Research Initiative (IBRI)

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What really makes a healthy breakfast? The International Breakfast Research Initiative (IBRI)

At CPW, we promise to make breakfast better. But what does a nutritionally better breakfast actually look like? The IBRI, led by world-renowned nutrition experts, has helped us to answer this question. Find out exactly what constitutes a healthy breakfast and more on this page.

The IBRI methodology considered what people in each region actually eat at breakfast with the aim of improving nutritional intake where needed. It relied on international nutritional recommendations from the World Health Organization and Codex and can be adapted to specific countries and populations using country/national and age-specific recommendations. Thus, they have curated healthy breakfast guidelines to suit everyone, no matter where you are in the world.

The full methodology has been published and is available at the link below.



The following renowned health and food experts contributed to the IBRI project.


Health and Food Expert Panel

Most of our products are fortified with at least five vitamins and two minerals (calcium and iron). In addition, we clearly display on all of our packs how the product should be consumed as part of a balanced breakfast. Our detailed serving size guide is here to help you know how much to put in your bowel. 

The IBRI criteria will guide us in our further improvements, to ensure our breakfast cereals represent a great option to build a balanced breakfast.