# Cereal Ingredients ![GET TO KNOW OUR INGREDIENTS](/au/sites/g/files/qirczx966/files/styles/1_1_768px_width/public/2022-07/GET%20TO%20KNOW%20OUR%20INGREDIENTS%21.jpg.webp?h=f20edfd1&itok=mgtfEPQk) To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible. Read on to discover what key ingredients are in your favourite breakfast cereals. ## NUTRITIONAL HIGHLIGHTS [![WHOLE GRAINS](/au/sites/g/files/qirczx966/files/styles/1_1_768px_width/public/2022-07/WHOLEGRAIN_2%20%281%29.png.webp?itok=qmq75y_0)](https://www.nestle-cereals.com/au/nutrition/whole-grain) ### 8g (per serving) ## whole grainS More than 90% of our breakfast cereal recipes have whole grain as the #1 ingredient and each one carrying the green banner has a minimum 8g of whole grain per 30g serving! We were the first major global cereal company to commit to having whole grain as the No. 1 ingredient. Since 2003 we are very proud to have introduced 50% more whole grain to our products. [WHAT IS WHOLE GRAIN?](/au/nutrition/whole-grain) ![VITAMINS & MINERALS](/au/sites/g/files/qirczx966/files/styles/1_1_768px_width/public/2022-10/MicrosoftTeams-image%20%2895%29%20%281%29.png.webp?itok=JZIHPOVR) ### 15% ## VITAMINS & MINERALS We enrich our cereals by adding vitamins and minerals to most of them, although the amount varies according to geographical areas and current legislation. Whenever vitamins or minerals are added to one of our products, we ensure that these additions correspond to at least 15% of the recommended daily allowance per serving. ![ARTIFICIAL COLOURS & FLAVOURS](/au/sites/g/files/qirczx966/files/styles/1_1_768px_width/public/2022-07/ARTIFICIAL%20COLOURS%20%26amp%3B%20FLAVOURS_2.png.webp?itok=yR7AEJr-) ### 0% ## ARTIFICIAL COLOURS & FLAVOURS All of our [breakfast cereals](/au/cereals) that carry the[ ](https://www.nestle-cereals.com/uk/our-promises/better-food/look-for-green-banner)Green Banner do not contain artificial colours and flavours! So if it’s tasty cocoa, luscious honey or succulent cinnamon – you won’t find any artificial colours or flavours, just a great tasting breakfast cereal. [![SUGAR](/au/sites/g/files/qirczx966/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2874%29.png.webp?itok=imtJIZhP)](https://www.nestle-cereals.com/au/our-promises) ### Removed 516 million teaspoons ## SUGAR Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Most cereal is made mostly from grain, which can make it a good source of fibre. So, sugar is merely its partner (or maybe we should say sweetheart?). We've gradually removed 516 million teaspoons of sugar between 2010 and 2020. Follow the button below to read more about our efforts to improve the nutritional profile of our cereals. [DISCOVER OUR PROMISES](/au/our-promises) [![Salt](/au/sites/g/files/qirczx966/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2873%29.png.webp?itok=YA8IZ_LO)](https://www.nestle-cereals.com/au/blog/fortification/salt) ### Removed 20 million teaspoons ## SALT We add a pinch of salt to our cereals to improve their taste and texture. Each of our breakfast cereals has a very specific recipe that has been developed through numerous consumer tests. Therefore, we can offer you a product that you will love, both with a delicious taste and a long shelf life. We have been working to reduce salt levels gradually in our cereals, already removing 20 million teaspoons of salt from our cereals between 2010 and 2020. [SALT & CEREAL](/au/blog/fortification/salt) [![We promise to continually improve the nutritional value of our food](/au/sites/g/files/qirczx966/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2836%29.png.webp?h=334794a6&itok=PxXMOADP)](https://www.nestle-cereals.com/au/our-promises/better-food) ## [We promise to continually improve the nutritional value of our food](https://www.nestle-cereals.com/au/our-promises/better-food) Breakfast is part of a healthy and balanced diet[.](https://www.nestle-cereals.com/uk/blog/healthy-breakfast/better-breakfast) Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important. [BETTER FOOD](/au/our-promises/better-food) ## Any questions? ### Who are Cereal Partners Worldwide (CPW)? Cereal Partners Worldwide (CPW), is the maker of Nestlé Breakfast Cereals. CPW was founded by Nestlé and General Mills in 1990 and now has over 4,000 employees spanning 17 factories and 130 different countries around the world. ### Why is Whole grain important? Whole grain provides a range benefits – fibre, carbohydrates, proteins, some lipids and B vitamins, Minerals and antioxidants. You'll find at least 8g of whole grain from any of our breakfast cereals with the Nestlé Green Banner! ### Are your products suitable for vegetarians and vegans? Many of our Nestle breakfast cereals are suitable for vegetarians and vegans. Check on the ingredients list on the side of the pack to confirm if they are suitable for you. ### Are your products halal certified? None of our breakfast cereals are Halal certified. If you are interested in other Nestlé products, please see current Halal list. ### Why is salt added to Nestlé breakfast cereals? We add less than a pinch of salt to our cereals to improve their taste and have been working on this since 2006 ### Is 'vegetable oil' the same as 'palm oil'? Not necessarily. Not all vegetable oil is palm oil. A whole range of different types of vegetable oils are used in food products. Some are palm oil, but not all. Many other oils are used, like coconut, sunflower or rapeseed oil. PreviousNext [Read our FAQ](/au/faqs) ## BREAKFAST NUTRITION ARTICLES [![Fun, easy breakfast ideas for kids](/au/sites/g/files/qirczx966/files/styles/1_1_450px_width/public/2022-07/Kids%20Breakfast_1.png.webp?h=e0ce08cc&itok=XnsFJJ4m)](https://www.nestle-cereals.com/au/blog/nutrition/easy-kids-breakfast) Reading time: 5 min. Diet Food For Breakfast ## [Quick Breakfast Ideas for Kids: Easy & Nutritious Options](/au/blog/nutrition/easy-kids-breakfast) [View more](/au/blog/nutrition/easy-kids-breakfast "View more - Quick Breakfast Ideas for Kids: Easy & Nutritious Options") [![Welcome to our Recommended Cereal Portion Guidance](/au/sites/g/files/qirczx966/files/styles/1_1_450px_width/public/2022-06/Serving%20Sizes_1.png.webp?h=e0ce08cc&itok=fCaaKF81)](https://www.nestle-cereals.com/au/blog/nutrition/cereal-serving-size) Reading time: 5 min. Diet Food For Breakfast ## [Recommended Serving Size of Cereal](/au/blog/nutrition/cereal-serving-size) [View more](/au/blog/nutrition/cereal-serving-size "View more - Recommended Serving Size of Cereal") [![Good Morning Gluten Free Breakfast!](/au/sites/g/files/qirczx966/files/styles/1_1_450px_width/public/2022-07/shutterstock_168666851_0.jpg.webp?h=aa43248a&itok=3Q6txtTD)](https://www.nestle-cereals.com/au/blog/nutrition/gluten-free) Reading time: 5 min. Diet Food For Breakfast ## [Gluten Free Granola](/au/blog/nutrition/gluten-free) [View more](/au/blog/nutrition/gluten-free "View more - Gluten Free Granola") PreviousNext [DISCOVER](/au/blog)