Our Breakfast Cereal Mission

Here are some examples of how we're working to make your breakfast better.

1. All of our products with the green banner now have whole grain as the number one ingredient and are at least a source of fibre - many are high in fibre. 

Find out more about the Nestlé Cereals green banner 

2. Honey Cheerios and Nesquik 

We’ve reduced sugar by at least 30% in Honey Cheerios and Nesquik.  Since the end of 2015, there is no more than 9 grams (around two teaspoons) of sugar per 30 grams serving in all of our cereals popular with children and teens.^[1] 

3. Multigrain Cheerios and Curiously Cinnamon 

Multigrain Cheerios and Curiously Cinnamon are fortified with Vitamin D which helps maintains healthy bones and teeth.

We’re working to get the most out of the natural grain. It’s a little thing that makes a big difference.

Look for the green banner on each pack of Nestlé Cereals to help you and your family get whole grain. 

Every Nestlé Cereal with the green banner contains at least 8 grams of whole grain per serving and has whole grain as the number one ingredient. Whole grains have more nutrients than the refined flour. ^[2]

We’ve invented savvy new ways of removing sugar from our cereals. Globally, we’ve removed 100,000 tonnes ^[3] of sugar since 2008. And by the way – we don’t use any artificial sweeteners in the UK.

There’s now 7,000 tonnes ^[3] less salt in our cereals around the world than there was in 2008.

1. Nesquik: 38.0% sugar (2003) to 25.1% (34% reduction). Honey Cheerios: 35.2% sugar (2003) to 24.0% (32% reduction) 
2. British Nutrition Foundation: https://www.nutrition.org.uk/healthyliving/healthyeating/starchyfoods.html
3. Reference recipes are from 2003 or since the product was launched (if it was launched after 2003) Cumulative numbers are based on annual changes weighted by annual volumes for the years 2008 – 2015