Our Breakfast Cereal Mission

    At Nestlé Cereals we know your family’s nutrition is important to you and that’s why our experts have spent 13 years so far reviewing recipes and finding new ways to improve them. That way we can make sure our breakfast cereals keep meeting your needs, and keep offering tastes you love.

    We Are Always Working to Make Your Breakfast Better

    Here are some examples of how we're working to make your breakfast better.

    1. All of our products with the green banner now have whole grain as the number one ingredient and are at least a source of fibre - many are high in fibre. 

    Find out more about the Nestlé Cereals green banner 

    2. Honey Cheerios and Nesquik 

    We’ve reduced sugar by at least 30% in Honey Cheerios and Nesquik.  Since the end of 2015, there is no more than 9 grams (around two teaspoons) of sugar per 30 grams serving in all of our cereals popular with children and teens.[1] 

    3. Multigrain Cheerios and Curiously Cinnamon 

    Multigrain Cheerios and Curiously Cinnamon are fortified with Vitamin D which helps maintains healthy bones and teeth.

    We’ve Made Whole Grain Our Number One Ingredient

    We’re working to get the most out of the natural grain. It’s a little thing that makes a big difference.

    Look for the green banner on each pack of Nestlé Cereals to help you and your family get whole grain. 

    Every Nestlé Cereal with the green banner contains at least 8 grams of whole grain per serving and has whole grain as the number one ingredient. Whole grains have more nutrients than the refined flour. [2]

    Whole Grain the Whole Story

    Whole grains have more nutrient than the refined flours. Why not have a go at changing to whole grain and see what you think?

    Read moreWhole Grain the Whole Story

    Did you


    A whole lot of grains

    One bushel of wheat contains around a million individual whole grain kernels.

    Oh mummy!

    Egyptians used to bury mummies with necklaces made from barley, and in 1324 King Edward II of England set the standard for the measurement - making the ‘inch’ equal to ‘three grains of barley, dry and round, placed end-to-end lengthwise’.

    We sifted out sugar and shook out salt

    We’ve invented savvy new ways of removing sugar from our cereals. Globally, we’ve removed 100,000 tonnes [3] of sugar since 2008. And by the way – we don’t use any artificial sweeteners in the UK.

    There’s now 7,000 tonnes [3] less salt in our cereals around the world than there was in 2008.

    14 Tips to Start Your Morning Routine

    Start your morning with a balanced breakfast to help you face the day. Nestlé has a variety of cereals for you to choose from!

    Read more14 Tips to Start Your Morning Routine


    1. Nesquik: 38.0% sugar (2003) to 25.1% (34% reduction). Honey Cheerios: 35.2% sugar (2003) to 24.0% (32% reduction) 
    2. British Nutrition Foundation:
    3. Reference recipes are from 2003 or since the product was launched (if it was launched after 2003) Cumulative numbers are based on annual changes weighted by annual volumes for the years 2008 – 2015