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Nestlé Breakfast Cereals COOKIES NOTICE

HOW Nestlé Breakfast Cereals USES COOKIES  AND OTHER TRACKING TECHNOLOGY

Thank you for visiting www.nestle-cereals.com/global/en (“Website”). 

Throughout this Website, the terms “we”, “us”, “our”, “Nestlé” refer to CPW S.A. and any of its affiliated companies, including Nestlé S.A. and General Mills Inc. “You” refers to any person accessing and/or using this website.

This cookie notice applies to the Website, any website or branded pages on third party platforms (e.g. YouTube and Facebook) and applications accessed or used through such websites or platforms which are operated by or on behalf of Nestlé (“Nestle Site”). 

By using a Nestlé Site, you are consenting to our use of cookies and other tracking technology in accordance with this notice. If you do not agree to our use of cookies and other tracking technology in this way, you should set our browser settings accordingly or not use the Nestlé Site. If you disable cookies that we use, this may impact your user experience while on the Nestlé Site.

When using a mobile device to connect to the internet, you should also refer to the privacy notice of the specific App you are using to understand its specific data collection practices. 

1.    What are Cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. See below for details on what information is collected by cookies and how we use that information.For more information about the kinds of data that we generally collect, please read our privacy notice.

2.    How and why do we use Cookies? 

We use cookies to improve the use and functionality of Nestlé Sites and to gain a better understanding of how visitors use Nestlé Sites and the tools and services offered on it. Cookies help us tailor Nestlé Sites to your personal needs, to improve its user-friendliness, gain customer satisfaction feedback and to communicate to you elsewhere on the internet. 

3.    What types of cookies may be used on Nestlé Sites?

We may use the following types of cookies on Nestlé Sites: 

Session cookies 

Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

Persistent cookies 

Persistent cookies stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie. These cookies will recognize you as a return visitor.

Necessary cookies

Necessary cookies are strictly necessary for the operation of a Nestlé Site. They enable you to navigate around the site and use our features. 

Cookies that send information to us

These are the cookies that we set on a Nestlé Sites and they can only be read by that site. This is known as a “First Party” cookie.

We also place cookies on Nestlé Breakfast Cereals ads which are placed on other websites owned by third parties (e.g. Facebook). We obtain information via those cookies when you click on or interact with the advertisement. In this situation Nestlé Breakfast Cereals is placing a “Third Party” cookie. Nestlé Breakfast Cereals may use the information obtained by these cookies to serve you with advertising that is relevant and of interest to you based on your past online behaviour.

Cookies that send information to other companies

These are cookies that are set on a Nestlé Site by our partner companies (e.g. Facebook or advertisers). They may use the data collected from these cookies to anonymously target advertising to you on other websites, based on your visit to this Website. For example, if you use a social widget (e.g. the Facebook icon) on the Website, it will record your “share” or “like”. Facebook (as the company setting the cookie) will collect the data. 

 

4.    Examples of cookies used on this Website

Cookie 

used/type

and category

Purpose

Does this

cookie collect

my personal

data?

Details

Performance

Cookies

Type:

Analytics

Persistent

Session

Third party

Help us understand how

visitors interact with our

Website by providing

information about the areas

visited, time spent and any

issues encountered, such as

error messages. This helps

us improve the performance

of our websites.

No, they do not identify

you as an individual.

All data is collected and

aggregated anonymously.

Google Analytics

DoubleClick

Social Sharing

Cookies

(sometimes called

“Third Party” cookies,

or “Social Widgets”)

 

Type:

Social Media/

Sharing

Category:

Third Party

Social sharing offered

on the Website is run

by third parties. These

third parties may drop

cookies on your computer

when you use social sharing

features on the Website, 

or if you are already logged

into them. These cookies help

improve your experience on the

Website. They allow you to share

comments/ratings/pages/

bookmarks and help to provide 

access to social networks and

social online tools

more easily.

These cookies may

collect personal

information that

you have voluntarily

disclosed, such as

your username.

Facebook

Twitter

Targeting/

Advertising

Type:

Cross

Site

Tracking

 

Category:

Persistent

Session

Third party

 

These cookies are used to

deliver content via targeted

advertising that is relevant 

to you and your interests or

to limit the number of times

you see a particular 

advertisement.

 

These cookies also help  us

measure the effectiveness of

advertising campaigns 

on Nestlé and Non-Nestlé 

websites. We may share this 

information with 

other parties, including

our agencies.

Most Targeting/

Advertising cookies

track consumers via

heir IP address.

In some countries IP

addresses are

classified as personal

data.

DoubleClick

Miscellaneous

Type:

Flash Cookies

Category:

Persistent

Third Party

Flash cookies may store

your preferences such as

volumecontrol or high game 

score, or display content

based upon what you view

on the Website in order to

personalize your visit. Our

third party partners

provide certain features 

on the Website such as

promotions, and games and

use Flash Cookies to collect

and store your information.

These cookies may

collect nonymous

and personal

information

To learn how to

manage privacy

and storage

settings for

Flash Cookies

please click here.

 

5.    Other similar technologies

Nestlé Sites also make use of other tracking technologies including IP addresses, log files and web beacons, which also help us tailor Nestlé Sites to your personal needs. 

IP addresses    

An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may record IP Addresses for the following purposes:(i) troubleshoot technical concerns, (ii) maintain website safety and security (iii) better understand how our websites are utilized, and (iv) to better tailor content to your needs depending on the country you are in. 

Log Files 

We (or a third party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about a user’s browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our website, and which pages they've viewed on our website and for how long), and, (iii) other similar navigational or click-stream data. 

Web Beacons 

We may use web beacons (or clear GIFs) on the Nestlé Sites. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page for the purpose of transferring data back to us. The information collected via web beacons may include information about how a user responds to an email campaign (e.g. the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

 

6.    Manage your cookies/preferences

You should ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them. You do not need to have cookies on to use or navigate through many parts of Nestlé Sites although you may not have access to all the features on Nestlé Sites if you do so. See the 'help' button on your browser (e.g. Internet Explorer, Firefox) for how you can do this. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences. 

As a web beacon forms part of a webpage, it is not possible to ‘opt-out’ but you can render them ineffective by opting out of the cookies they set.Additionally, where available, you can exercise your choice in allowing for cookies to be placed on your computer or to opt-out of cookies by visiting the following sites and selecting which company’s cookies you would like to opt out of:  http://www.aboutads.info/choices/#completed or http://www.youronlinechoices.eu/.

 7.    Legal Notice Update

We reserve the right to make any changes and corrections to this notice. Please refer to this page from time to time to review these and new additional information.

This notice was last updated November 2016.

© 2016 CPW S.A. All rights reserved.  

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    We've tried to answer as many of your questions as possible. You can search them all here:

    Do Nestlé products in emerging countries have more salt than products in developed/developing countries?

    For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.

    What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

    As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

    How can I find foods made with whole grain?

    Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

    I’ve heard a low GI diet can help me lose weight. Is this true?

    It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

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    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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