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FITNESS® provides women with nutritious energy(1)

Energy is essential when we have things we want to achieve in life. It’s the fuel for our bodies that helps to turn goals into realities. Energy is what provides us to reach higher, go further and push boundaries. FITNESS® Breakfast cereal is fuel for your morning to support you on your journey to achieve.


Start your day with FITNESS® cereal

Every single day we need energy, so it’s important to fuel your body in the morning. FITNESS® cereal contains B vitamins to help release energy[1] from your food. Choose FITNESS® cereals within a balanced breakfast and get nutritious energy[1].

FITNESS® cereal also contains delicious ingredients, including wholegrain wheat and now wholegrain oats, carefully selected for a great start to your day.

Inspired by REAL WOMEN

four smiling women
four smiling women

At FITNESS® we support women to be everything they want to be, to persevere and keep going to achieve their personal goals.

Meet Jessy, Anabel, Amani, Rut and others, who inspired us with their stories of achievement, the challenges they faced, and their determination to never give up.

Discover their stories

FITNESS Pink Ribbon

Four smiling women

Our ambition for 2020

At Nestlé FITNESS®, we believe that early detection of breast cancer through self-examination could save lives. Over the next 3 years, we are committed to give an additional 50 million women motivation to start checking their breasts by celebrating those who already do.

Read more


  1. B-vitamins contribute to normal energy-yielding metabolism



We've tried to answer as many of your questions as possible. You can search them all here:

What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

How can I find foods made with whole grain?

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

What should be in a complete breakfast?

A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fibre and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options

What’s the difference between a whole grain and a refined grain?

A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fibre, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains.

How much whole grain do I need to eat every day?

Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.

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We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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