Ever wondered how we select our ingredients?
To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible.
Our in-house experts work closely with farmers, producers, traders and suppliers, carefully selecting just the right grains to give you the quality and consistency you expect from a Nestlé breakfast cereal. So when you pour your CHEERIOS® into your breakfast bowl, you know exactly what you’re getting: great taste, good ingredients, and no surprises!
Rice in disguise
Wild rice isn’t really rice at all – it’s the seed of an aquatic grass originally grown by Native American tribes. It has a strong flavour and is quite expensive so it’s usually mixed with other types of rice.
Quinoa, pronounced ‘keen-wa’, is a whole grain that was highly prized by the ancient Incas – they called it ‘gold of the Incas’.
A local touch
We strive to work with local farmers whenever we can and have the ambition to build closer relationships with more growers in the future. Over the next three or four years, we’ll be rolling out our responsible farming programme, where we work with the people at the heart of grain production, promoting sustainable farming methods to improve biodiversity, soil quality, and water management, to keep growing more and more of the good stuff to keep your appetites satisfied.
Step by step
We go through a rigorous seven step process when we’re sourcing and selecting the ingredients we need for our breakfast cereals. We are committed to sourcing our priority ingredients, including wheat and corn, sugar, cocoa, and cardboard, so that they meet the Responsible Sourcing Guideline criteria.
We've tried to answer as many of your questions as possible. You can search them all here:
Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.
I’ve heard a low GI diet can help me lose weight. Is this true?
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.