We believe in breakfast
We believe breakfast is the most important meal of the day, so we’re always working to make cereal your best option. We make it easy to get good nutrition in every delicious bowlful.
Chewing It Over
People have been eating whole grains for more than 17,000 years – they picked seeds, rubbed off the husks and chewed the kernels raw or boiled them in water.
Egyptians used to bury mummies with necklaces made from barley, and in 1324 King Edward II of England set the standard for the measurement - making the ‘inch’ equal to ‘three grains of barley, dry and round, placed end-to-end lengthwise’.
Real food, simply made
What goes into your family’s food is important to you, so we take our recipes seriously. And that journey begins with whole grain, the main ingredient in most of our recipes. We carefully select and source our ingredients and use a simple process to make our cereals tasty.
There are over 4000 of us in more than 130 countries around the world, working together every day to find new ways to improve your cereal. Our ‘family’ is committed to giving your family and other families all over the world a delicious start to the day; giving you more whole grain, working to reformulate our cereals to reduce sugar and salt, and offering you more great cereals to choose from.
- Williams PG. The Benefits of Breakfast Cereal Consumption: A Systematic Review of the Evidence Base. Adv Nutr 2014;5:636S-673S. doi:10.3945/an.114.006247