# Our Renovation Journey to Make Breakfast Better

 

![Our Renovation Journey to Make Breakfast Better](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/Our%20Renovation%20Journey%20to%20Make%20Breakfast%20Better_.jpg.webp?h=1acb51c4&itok=xGPvf0rJ) 

 

 

 

 







Over the last 2 decades, we’ve been on a journey to improve our recipes to make breakfast even better. We have worked on reformulating our product portfolio, focusing on increasing whole grain and fibre while significantly reducing sugar and sodium. And doing so while keeping the same great taste that our customers love. Take a closer look at our achievements:



 

 







[![Tick.JPG](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2023-12/Tick.JPG.webp?itok=dqR4TWXh)](https://www.nestle-cereals.com/global/our-promises/better-food) 

 

 

## [MAKING BREAKFAST BETTER SINCE 2003](https://www.nestle-cereals.com/global/our-promises/better-food)

- Since more than 2 decades, we’ve been gradually reformulating our recipes to increase whole grain, reduce sugar and salt and striving for ingredients that our consumers know and trust.
- More than 90% of our portfolio has whole grain as number one ingredient. It rises up to 98% for products targeted to kids.
- All our products carrying the green banner provide a minimum of 8g whole grain in every serving (30g).
- Today, over 98% of our breakfast cereals are classified as a source of fiber and more than 70% of our breakfast cereals are high in fiber.
- Majority of our portfolio is fortified with calcium, iron and B vitamins. This allows us to deliver every year approximately 7 billion fortified servings.



[BETTER FOOD](/global/our-promises/better-food)

 













## MORE WHOLE GRAINS &amp; FIBRE

Improving the nutritional profile of our portfolio is important to us.

Our renovation journey means that most of our cereals are now more balanced and nutritious. They contain more whole grain and fibre, with reduced amounts of salt and sugar, and are free from artificial colours and flavours. All this whilst keeping the same great taste. We believe that breakfast is the most important meal of the day. We make over 100 different cereals - giving everyone an option for a delicious, convenient and nutritious start to the day.



 

 







## WORKING WITH LEADING EXPERTS

Our teams continue to work with leading scientists and nutritionists on our renovation journey.

Why? To further reduce levels of salt and sugar, while increasing the amount of whole grain in each of our tasty cereals. In 2018 we worked with the IBRI, led by world-renowned nutrition experts, to help us define what a traditionally better breakfast looks like - [find out more on this page](https://www.nestle-cereals.com/global/blog/healthy-breakfast/better-breakfast).



 

 







 

 







![Nesquik](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-11/Nesquik%20Post_0.png.webp?itok=mfmfprPI) 

 

 

Only for Nesquik Europe recipe

 

 







![Chocapic](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-11/Chocapic%20post_0.png.webp?itok=_HGkpZ7p) 

 

 

Only for Chocapic Europe recipe

 

 







![Milo](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-11/Milo%20post.png.webp?itok=0rPHy5_C) 

 

 


Only for Milo Australia recipe

 

 







![Koko Krunch](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-11/Koko%20Krunch%20post.png.webp?itok=lvndgGVs) 

 

 

Only for Koko Krunch in AOA

 

 







 

 







## HELPING YOU TO MAKE BALANCED CHOICES

As part of our ongoing commitment to making breakfast better, we’re constantly looking at new ways to help everyone make informed decisions about what they eat. At Nestle Breakfast Cereals we understand that whole grain is recommended as an important part of varied, balanced diet. This is why all of our cereals carrying the Green banner have minimum 8g of whole grain per 30g serving. When you see the Green banner, you can be sure that whole grain is the number one ingredient in that product.



 

 







![Green Banner](/global/sites/g/files/qirczx806/files/styles/3_2_992px_width_/public/2025-11/NEW%20Green%20Banner_0.png.webp?itok=0Bwb91k4) 

 

 







## PORTION GUIDANCE

All our breakfast cereals have clear and simple nutritional information on pack to make it as easy as possible for consumers to make more informed choices about breakfast. We’ve also created clear guidance to help with recommended portion size for the cereal you want to consume.



[TAKE A LOOK HERE!](/global/blog/healthy-breakfast/cereal-serving-size)

 

 







## FRONT OF PACK LABELING (FOPL)

In every market we operate in, we follow the regulatory requirements needed for nutrition labelling in each country, and we are committed to implementing the relevant FoPL system requested by the local authorities.   
There are a number of nutritional labelling systems that are used around the world - Health Star Rating system (HSR), Multiple Traffic Lights (MTL), Nutri-Score, Reference Intakes (RIs) and Warning Symbol. Across all markets, we are committed to renovating our recipes to ensure they remain nutritious and healthy in order to achieve the best possible scores, in line with the relevant FoPL system.



 

 







 

 








## **For more information on front of pack labelling systems across the world, check out the map below:**



 

 







## FAQ

  ## How do your products perform in the FOPL systems? Why do they score so well?

At Nestlé Breakfast Cereals, our priority is to make cereals that are tasty and healthy. Over the last 2 decades, we have been working hard to improve our recipes, continually reformulating the recipes to increase the amount of whole grain, lowering sodium and sugar, and removing artificial colors and flavors – while maintaining the great taste people love.

The main ingredient across our cereal portfolio is whole grain, which brings nutritional benefits like fibre, and which largely contributes for the great scores on some of our cereals.

 



 

 







## How much of this reformulation or renovation work has been forced on you by governments?

We’re very proud of our products but we’re always looking for ways to further improve their nutritional profile and we have spent the last [Please input the # of years according to your market] years working in the reformulation journey across our product portfolio.

Our teams have worked to create recipes with more whole grain and fibre, and less salt and sugar all, while keeping the same great taste our consumers love.

Although many governments have recently bought in goals for sugar and salt reduction for all food manufacturers, we started this journey back in 2003.

 



 

 







## Do you think nutrition labelling systems can be misleading for consumers?

The objective of Nutritional labelling systems is to help consumers make better and informed food choices. While some FOPL schemes rate the overall nutrient quality of a product, others make emphasis on nutrients to control. But overall, the most important thing is that consumers understand the meaning of these schemes and how they work, so they can use them correctly to compare and be in control of their shopping habits.



 

 







 

 







![What is Front of Pack Warning Symbol?](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/Excesos_2.png.webp?h=c93ef940&itok=6tTcWP4V) 

 

 

## What is Front of Pack Warning Symbol?

Front of Pack Warning Symbol is a nutrition labelling scheme which advises when the level of nutrients concern for NCDs (sugar, calories, sodium and saturated fats) exceeds what is considered a healthy amount in pre-packaged foods.



 













![Nutri Score](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-11/NutriScore.png%20%281%29_0.png.webp?itok=sD-XKzKJ) 

 

 

## What is the Nutri-Score System?

Nutri-Score is a front-of-pack nutritional label that classifies food and beverages according to their nutritional profile. It is a color-coded system with a scale ranging from A to E. It was developed by French independent scientists and approved by French authorities to be used voluntarily. The system allows a holistic understanding of the nutritional quality of a product, to enable people to make informed decisions towards healthier diets.



 













![Serving](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-11/MicrosoftTeams-image%20%2883%29.png.png.webp?itok=gtkOunFb) 

 

 

## What is Colour-Coded Front of Pack nutrition labelling?

Colour-coded labels include systems such as the Multiple Traffic Lights (MTL) label that’s been used in the United Kingdom since 2005. Each colour is associated with the nutrient amount: red for a high amount, amber for a moderate amount, and green for a low amount.

The scheme provides information for sugar, salt, fat and saturated fats, and informs the quantity of calories and kilojoules in that product.

 



 













![What is the Health Star Rating System? (Australia &amp; New Zealand only)](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2851%29.png.webp?h=caa842fa&itok=e5jOtMaA) 

 

 

## What is the Health Star Rating System? (Australia &amp; New Zealand only)

The Health Star Rating is a front-of-pack labelling system that rates the overall nutritional profile of packaged food and assigns it a rating from ½ a star to 5 stars. It was developed by the Australian, state and territory governments in collaboration with industry, public health and consumer groups and was firstly used on food packages in 2014.



 













![Nutricion](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-11/NutricionLP_1.png_0.png.webp?itok=qcaIHaY9) 

 

 

## What else are you going to do to encourage better breakfasts?

We believe breakfast is the most important meal of the day And so, a balanced and nutritious breakfast is key. Thus, we are committed to offering our consumers healthy and tasty cereals. Breakfast refuels the body and brain with energy and provides essential nutrients to start the day, and we believe a healthy breakfast sets a positive tone for the day ahead.



 













## Our promises

###  [BETTER LIVES](/global/our-promises/better-life)



 

 [View more](/global/our-promises/better-life "View more - BETTER LIVES")

 





 

###  [ Better CPW](/global/our-promises/better-cpw)



 

 [View more](/global/our-promises/better-cpw "View more -  Better CPW")

 





 

###  [BETTER FOOD PROMISE](/global/our-promises/better-food)



 

 [View more](/global/our-promises/better-food "View more - BETTER FOOD PROMISE")

 





 

 

 



 

 



[discover](/global/our-promises)