# Get to know our Cereal Ingredients and Their Nutritional Benefits ![GET TO KNOW OUR INGREDIENTS!](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/GET%20TO%20KNOW%20OUR%20INGREDIENTS%21.jpg.webp?h=f20edfd1&itok=mgtfEPQk) ## Discover what key ingredients are in your favourite breakfast cereals. To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible. [![whole grainS](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/WHOLEGRAIN_2%20%281%29.png.webp?itok=qmq75y_0)](https://www.nestle-cereals.com/global/nutrition/whole-grain) ### 8g (per serving) ## whole grainS More than 90% of our breakfast cereal recipes have whole grain as the #1 ingredient and each one carrying the green banner has a minimum 8g of whole grain per 30g serving! We were the first major global cereal company to commit to having whole grain as the No. 1 ingredient. Since 2014 we are very proud to have introduced 50% more whole grain to our products. [FIND OUT MORE!](/global/nutrition/whole-grain) ![VITAMINS & MINERALS](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2895%29.png.webp?itok=qNaaraKA) ### 15% ## VITAMINS & MINERALS We enrich our cereals by adding vitamins and minerals to most of them, although the amount varies according to geographical areas and local regulations. Whenever vitamins or minerals are added to one of our products, we ensure that these additions correspond to at least 15% of the recommended daily allowance per serving. [![SUGAR](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2874%29.png.webp?itok=imtJIZhP)](https://www.nestle-cereals.com/global/our-promises/better-food) ### Over 10% since 2014\* ## SUGAR Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Most of our cereals are primarily made from whole grains. So, sugar is merely its partner (or maybe we should say sweetheart?). Since 2014\*, we have decreased sugar levels by over 10% . If you're in need of tasty, breakfast cereals, click below to read out more about our efforts to improve the nutritional profile of our cereals. [DISCOVER OUR PROMISES](/global/our-promises/better-food) [![salt](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2873%29.png.webp?itok=YA8IZ_LO)](https://www.nestle-cereals.com/global/our-promises) ### 25% salt since 2014\* ## SALT We add a pinch of salt to our cereals to improve their taste and texture. Each of our nutritious breakfast cereals has a very specific recipe that has been developed through numerous consumer tests. Thus, we can offer you a product that you will love, both with a delicious taste and a long shelf life. We have been working to reduce salt levels gradually in our cereals over the last years, already cutting salt by 25% on average.* [DISCOVER OUR PROMISES](/global/our-promises) ## Footnotes \*While the reformulations started in 2003, the reporting is taken on the last decade for compliance and utmost accuracy. Calculations are based on the differences between Nestlé-branded breakfast cereals and bars total 2014 and 2024 volumes. ## Read Our FAQ's ### Why is salt added to Nestlé breakfast cereals? We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last years, already cutting salt by 25% on average. Click here to find out more. ### Why is the sugar content in cereal high? Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults. Since 2014 we have reduced sugar in our products by 10%. Today, the majority of our portfolio contains less than 1.5 teaspoon in one serving. Read more about [our ingredients here.](https://www.nestle-cereals.com/global/nutrition/cereal-benefits) ### Why is salt added to Nestlé breakfast cereals? We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last years, already cutting salt by 25% on average. Click here to find out more. PreviousNext [![We promise to continually improve the nutritional value of our food](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2836%29.png.webp?h=334794a6&itok=PxXMOADP)](https://www.nestle-cereals.com/global/our-promises/better-food) ## [We promise to continually improve the nutritional value of our food](https://www.nestle-cereals.com/global/our-promises/better-food) Breakfast is part of a healthy and balanced diet. Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important. [BETTER FOOD](/global/our-promises/better-food) ## BREAKFAST NUTRITION ARTICLES [![What Is Fibre and How to Get More of It in Your Diet](/global/sites/g/files/qirczx806/files/styles/1_1_450px_width/public/2022-07/uk_nbc_shredded-wheat-cereal-bar-2048x1160_stagevisual_001.jpeg.webp?h=36ff9c3c&itok=rdueIHt6)](https://www.nestle-cereals.com/global/blog/healthy-breakfast/what-is-fibre) Reading time: 5 min. Nutrition & Breakfast ## [What Is Fibre & Which Are the Best Fibre Foods for Breakfast?](/global/blog/healthy-breakfast/what-is-fibre) [View more](/global/blog/healthy-breakfast/what-is-fibre "View more - What Is Fibre & Which Are the Best Fibre Foods for Breakfast?") [![Whole-Day-For-Whole_Grain](/global/sites/g/files/qirczx806/files/styles/1_1_450px_width/public/2023-09/Whole-Day-For-Whole_Grain.png.webp?itok=4-ib9-C5)](https://www.nestle-cereals.com/global/blog/nutrition/wholegrain-day) Reading time: 5 min. Nutrition & Breakfast ## [Join us to Celebrate International Whole Grain Day on the 19th of November!](/global/blog/nutrition/wholegrain-day) [View more](/global/blog/nutrition/wholegrain-day "View more - Join us to Celebrate International Whole Grain Day on the 19th of November!") [![CEREAL AND MILK: A MATCH MADE IN HEAVEN](/global/sites/g/files/qirczx806/files/styles/1_1_450px_width/public/2022-07/2Cereals%20and%20Milk_1.png.webp?h=e0ce08cc&itok=rs-7XO27)](https://www.nestle-cereals.com/global/blog/healthy-breakfast/cereal-milk) Reading time: 5 min. Nutrition & Breakfast ## [CEREAL AND MILK: A MATCH MADE IN HEAVEN](/global/blog/healthy-breakfast/cereal-milk) [View more](/global/blog/healthy-breakfast/cereal-milk "View more - CEREAL AND MILK: A MATCH MADE IN HEAVEN") PreviousNext [DISCOVER](/global/blog)