# OUR PROMISES **At CPW, our purpose is clear. We exist to Make Breakfast Better.** Ever since we were created over 30 years ago, that’s been our promise to our consumers, our retailers, our suppliers, our employees, and the communities where we work and live. We make over 100 different cereals – giving everybody an option for a tasty, convenient, and nutritious breakfast. **Our work is guided by our four core Promises:** Better FOOD No BG Fill 1 Copy ![OUR PROMISES - BETTER FOOD](/global/sites/g/files/qirczx806/files/styles/1_1_450px_width/public/2022-07/Better%20Food.png.webp?h=334794a6&itok=12U6pw_N) ## We promise to continually improve the nutritional value of our breakfast cereals [BETTER FOOD PROMISE](/global/our-promises/better-food) Better LIVES No BG Combined Shape Copy 2 ![OUR PROMISES - BETTER LIVES](/global/sites/g/files/qirczx806/files/styles/1_1_450px_width/public/2022-07/Better%20Lives.png.webp?h=334794a6&itok=MYBfNyD4) ## We promise to support communities through the power of breakfast [BETTER LIVES](/global/our-promises/better-life) Better PLANET No BG Combined Shape Copy ![OUR PROMISES - BETTER PLANET](/global/sites/g/files/qirczx806/files/styles/1_1_450px_width/public/2022-07/Better%20Planet.png.webp?h=334794a6&itok=2ZwJqAQg) ## We promise to make breakfast while creating a positive impact on the world around us [Better Planet ](/global/our-promises/better-planet) Better CPWS No BG Better CPW No BG ![OUR PROMISES - BETTER CPW](/global/sites/g/files/qirczx806/files/styles/1_1_450px_width/public/2022-07/Better%20CPW.png.webp?h=334794a6&itok=1UQSCojM) ## We promise to make CPW the employer of choice by cultivating an inclusive environment where individuals thrive [ Better CPW](/global/our-promises/better-cpw) We want to make breakfast better while creating a positive impact on the world around us. This means innovating and improving everything we do - from how we source ingredients, to how we make our products, to the way we work. For our business to thrive, we need to be part of a successful community. We need to be purpose-driven and show our commitments and values in a way that’s tangible, long-term and driven by innovation. That’s where our Promises come in. Guided by the work of our parent companies, our Promises are aligned with the UN Global Compact and UN Sustainable Development Goals. There’s so much more that we can do as brands, and as a business, to Make Breakfast Better in a way that’s good for the planet, good for our consumers, and good for the business. We have many local initiatives that encourage a healthy breakfast, for example [Program Preference]() in France. Our work is guided by our four core Promises: Read more [![better Food Our Promices](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-12/Better%20Food.png_0.png.webp?itok=ydL8hRBs)](https://www.nestle-cereals.com/global/our-promises/better-food) ## We promise to continually improve the nutritional value of our food [BETTER FOOD](/global/our-promises/better-food) [![Better Planet Our Promices](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-12/Better%20Planet.png_0.png.webp?itok=YzAGYukv)](https://www.nestle-cereals.com/global/our-promises/better-planet) ## We promise to make breakfast while creating a positive impact on the world around us. [BETTER PLANET](/global/our-promises/better-planet) [![Better Lives Promices](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2025-12/Better%20Lives.png_0.png.webp?itok=keAWXnab)](https://www.nestle-cereals.com/global/our-promises/better-life) ## We promise to support communities through the power of breakfast [BETTER LIVES](/global/our-promises/better-life) [![OUR PROMISES - BETTER CPW](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2022-07/Better%20CPW.png.webp?h=334794a6&itok=8bB96gAH)](https://www.nestle-cereals.com/global/our-promises/better-cpw) ## We promise to cultivate diverse, high performing teams and create an environment where individuals thrive [BETTER CPW](/global/our-promises/better-cpw) [![Tick.JPG](/global/sites/g/files/qirczx806/files/styles/1_1_768px_width/public/2023-12/Tick.JPG.webp?itok=dqR4TWXh)](https://www.nestle-cereals.com/global/our-promises/about-cpw) ## [ABOUT CPW](https://www.nestle-cereals.com/global/our-promises/about-cpw) ## Cereal Partners Worldwide (CPW), the maker of Nestlé Breakfast Cereals. [READ MORE](/global/our-promises/about-cpw) [![CHOCAPIC_Cereal_GLO](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2026-04/CHOCAPIC_Cereal_GLO_Quest%20for%20Goodness%20Chapter%202_2026_Website_packshot_768x1006.png.webp?itok=jSeV76oT)](https://www.nestle-cereals.com/global/cereals/chocapic) ## Chocapic® [View more](/global/cereals/chocapic "View more - Chocapic® ") [![](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2024-09/768x1006_Packshot_multigrain-min.png.png.webp?itok=cRW-zSdu)](https://www.nestle-cereals.com/global/cereals/cheerios) ## CHEERIOS® [View more](/global/cereals/cheerios "View more - CHEERIOS®") [![Nesquik pack 3D](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2025-02/The%20pack%203D%20768x1006.png.webp?itok=3hqMiITe)](https://www.nestle-cereals.com/global/cereals/nesquik) ## NESQUIK® Cereal [View more](/global/cereals/nesquik "View more - NESQUIK® Cereal") [![Find Your FITNESS®!](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2022-07/Fitness.png.webp?itok=1zQT5jZa)](https://www.nestle-cereals.com/global/cereals/fitness) ## Fitness® [View more](/global/cereals/fitness "View more - Fitness®") [![A Classic Favourite: Crispy Corn Flakes](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2022-07/CornFlakes.png.webp?itok=bTstzO6i)](https://www.nestle-cereals.com/global/cereals/corn-flakes) ## Corn Flakes [View more](/global/cereals/corn-flakes "View more - Corn Flakes") [![Nestlé cereals / KOKO KRUNCH®](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2022-07/KokoKrunch.png.webp?itok=-vTifZPS)](https://www.nestle-cereals.com/global/cereals/koko-krunch) ## Koko Krunch® [View more](/global/cereals/koko-krunch "View more - Koko Krunch®") [![CPW-GLOBAL_LION](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2026-07/SBU_en_CPW-GLOBAL_LION-MB-26_LION%2BA1034_PACK_WEB_OTHERS_512BY512PX.png.webp?itok=pKEP8ZdJ)](https://www.nestle-cereals.com/global/cereals/lion) ## LION® CEREALS [View more](/global/cereals/lion "View more - LION® CEREALS") [![](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2024-03/CPW_CiniMinis_Motherbrand_2D_MOCKUP_Delightfully%20Cinnamon.png.webp?itok=VjUjKxmA)](https://www.nestle-cereals.com/global/cereals/cini-minis) ## Cini Minis® [View more](/global/cereals/cini-minis "View more - Cini Minis®") [![](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2023-11/Shreddies%20Original%20UK%20Prackshot%203D%20Website%202023.png.webp?itok=kOHGLEkT)](https://www.nestle-cereals.com/global/cereals/shreddies) ## Shreddies® [View more](/global/cereals/shreddies "View more - Shreddies®") [![](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2023-01/UK_en_Nestle%CC%81%20CPW_3D%20pack%20alternations_Shredded_Wheat_16b_220826_1_1662969606673.png.webp?itok=MsLXpvrv)](https://www.nestle-cereals.com/global/cereals/shredded-wheat) ## SHREDDED WHEAT® [View more](/global/cereals/shredded-wheat "View more - SHREDDED WHEAT®") [![](/global/sites/g/files/qirczx806/files/styles/crop_thumbnail/public/2024-03/Compressed_KITKAT_Pack_Global_NestleCereals.png.webp?itok=u-KK8Bob)](https://www.nestle-cereals.com/global/cereals/kitkat) ## KitKat® Cereal [View more](/global/cereals/kitkat "View more - KitKat® Cereal") PreviousNext