nutriscore

Commitment

18 years of renovations have led us to great Nutri-Scores

We’re proud of our products and we’re always looking for new ways to make them even better for our consumers.

Learn more about our journey to Better Nutri- scores

To make breakfast better in [insert local market], we’ve improved our entire portfolio, resulting in better Nutri-Scores over time.

In the reformulation journey of our products portfolio, we have continuously focused on  increasing whole grain while reducing sugar.

Let’s take a look at some of the improvements we’ve made over the past decade on our brands:

 

WHAT IS NUTRI-SCORE?

Nutri-Score is a front-of-pack nutrition label that classifies foods and beverages according to their nutritional profile. It is a color-coded system with a scale ranging from A (healthier choices) to E (less healthy choices). 

It was developed by French independent scientists and approved by French authorities. The system allows a holistic understanding of the nutritional quality of a product, to enable people to make informed decisions towards healthier diets.

Nutri-Score gives a rating for each product based on its nutritionals per 100g. This scientific algorithm takes into account positive nutrients or ingredients (fibre, protein, fruits and vegetables or nuts) and nutrients to limit (energy, sugars, saturated fat, sodium).

The “score” of the product is then translated into a specific letter and its corresponding colour. Better products score A and B, while less healthy ones score D and E. 

Nutri-Score is an intuitive way to help consumers by giving the simple information they need to discriminate more easily food and beverages according to their overall nutrition quality.

nutriscore

OUR COMMITMENT TO MAKING BREAKFAST BETTER

As part of our ongoing commitment to making breakfast better for everyone, we’re constantly looking at new ways to help consumers to make informed decisions about what they eat.    

And that’s why at the beginning of 2020 Nestle Breakfast Cereals started to implement Nutri-Score nutrition labelling where the authorities permit it and we will continue to improve the Nutri-Score of all our products globally.

Breakfast is changing and our consumers want different things - they want a cereal that is tasty, convenient and nutritious. We’re committed to provide breakfast cereals which help everyone eat a balanced breakfast every day.

nutriscore

Over the last 18 years, we have worked on reformulating our products' portfolio, and have continuously focused on increasing whole grain while reducing sugar, which led to a significant increase in fibre and reduction in sugar and sodium.

As a result of this journey [Please insert the number according to the reality of your market] of our brands are scoring A, B or C Nutri-Score in [Please insert the name of your market].

 

nutriscore
nutriscore

Here are some of the key ways we’ve been making breakfast better:

  • Since 2003, we’ve been gradually reformulating our recipes to increase whole grain, reduce sugar and salt and remove artificial colours and flavours.
  • Since 2003, we have increased the use of whole grains by 50%.
  • More than 95% of our ready-to-eat breakfast cereals for children and teenagers have whole grain as the main ingredient.
  • Today, more than 75% of our cereals have equal to or less than two teaspoons of sugar (7,5g) per 30g serving.
  • 91% of our cereals have less than 450mg of sodium per 100g.

ask us FAQ

WHAT IS NUTRI-SCORE?

Why are you adopting Nutri-score?

We want to offer nutritious, convenient, and tasty breakfast cereals and believe everyone has the right to know what’s in the food they eat. Nutri-score is a more intuitive way to help give our people all the information they need to choose the best possible start to their day.

WHAT IS NUTRI-SCORE?

Why do some of your products score so well, with “A” and “B” ratings?

Over the last 17 years we are proud that already 97% of our Nestlé branded products are scoring between A to C Nutri-Score and we plan to reach 100% by the end of 2021. 

We have made the following improvements over the years:  

  • We have reduced total sugars by 20% and increased whole grain content by more than 50% on average  
  • More than 85% of our cereals contain more whole grain than any other ingredient  
  • More than 70% of our cereals have equal to or less than two teaspoons of sugar (7.5g) per 30g  
  • serving and 91% of our cereals have less than 450mg of sodium per 100g 

WHAT IS NUTRI-SCORE?

Will you only implement Nutri-Score on products with the best scoring?

No. The Nutri-Score implementation will be done in a consistent way across Nestlé Breakfast Cereals portfolio regardless of the score of the product. It is a matter of providing a clear picture to consumers and helping them make healthier choices.

WHAT IS NUTRI-SCORE?

Were you involved in the development of Nutri-Score?

No. Nutri-Score was developed by the French national public health agency .

WHAT IS NUTRI-SCORE?

Where will you implement Nutri-Score?

We are implementing Nutri-Score in countries that already support the scheme such as Belgium, France, Germany and Switzerland. We will also implement in countries that have expressed strong interest in the scheme such as Austria. We will roll out Nutri-Score in further countries upon their request or notification to the European Commission.

    cereal brands& Products

    Let'stalk

    We've tried to answer as many of your questions as possible. You can search them all here:

     

    Do Nestlé products in emerging countries have more salt than products in developed/developing countries?

    For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.

    What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

    As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

    How can I find foods made with whole grain?

    Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

    I’ve heard a low GI diet can help me lose weight. Is this true?

    It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

    Why does Nestlé label vegetable oil?

    Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.

    SHOW ALL FAQsPress to see all FAQs

    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

     

    Return Address

    If you are unhappy with your purchase, please return it to:

     

    Consumer Services
    FREEPOST 1374, YORK,
    YO91 1XB.

    Consumer Service

    Call our Consumer Services careline free on:

    00800 0789 0789

    Phone lines are open 9am to 5pm Monday to Friday.

    Twitter

    You can now also contact us via Twitter:

    @NestleUK