We thought this would be a good time to introduce ourselves. We’re Nestlé Breakfast Cereals and we make some of the world’s favorite breakfast cereals. Every morning we wake up with a simple mission in mind: to make breakfast better for everyone, everywhere, every day.
We believe in breakfast
Did you know studies show people who eat cereal for breakfast lead a healthier lifestyle?
We believe breakfast is the most important meal of the day, so we’re always working to make cereal your best option. We make it easy to get good nutrition in every delicious bowl.
Chewing It Over
People have been eating whole grains for more than 17,000 years – they picked seeds, rubbed off the husks and chewed the kernels raw or boiled them in water.
Egyptians used to bury mummies with necklaces made from barley, and in 1324 King Edward II of England set the standard for the measurement - making the ‘inch’ equal to ‘three grains of barley, dry and round, placed end-to-end lengthwise’.
Real food, simply made
What goes into your family’s food is important to you, so we take our recipes seriously. It’s a simple journey from field to bowl. And that journey begins with whole grain, the main ingredient in most of our recipes. We carefully select and source our ingredients and use a simple process to make our cereals tasty and nutritious.
There are over 4,000 of us in more than 130 countries around the world, working together every day to find new ways to make our cereals even better for you. Our ‘family’ is committed to giving your family a nutritious start to the day; giving you more whole grain, working to reduce sugar and salt, and offering you more great cereals to choose from.
We’re here to make your breakfast better.
- Williams PG. The Benefits of Breakfast Cereal Consumption: A Systematic Review of the Evidence Base. Adv Nutr 2014;5:636S-673S. doi:10.3945/an.114.006247
- ^ Williams PG. The Benefits of Breakfast Cereal Consumption: A Systematic Review of the Evidence Base. Adv Nutr 2014;5:636S-673S. doi:10.3945/an.114.006247
We've tried to answer as many of your questions as possible. You can search them all here:
How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.
What should be in a complete breakfast?
A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fiber and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options
Do breakfast cereals contain too much saturated fat?
No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.
Can processed foods be made with whole grain?
Yes. If a food product has the word “whole” listed on its ingredient label – wholewheat pasta or wholemeal bread, for example, then you know it’s been made with whole grain flour, even if the other ingredients are processed. By the way, even whole grains need to be processed: removing the inedible outer husk makes them safe to eat. But they’re less processed than refined grains, which require additional steps to remove the bran and germ.
Do breakfast cereals really make a significant contribution to vitamin and mineral intakes?
Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B Vitamins and Iron. Eating whole grain breakfast cereal with milk is a nutritious way to start the day and can be part of a healthy, balanced diet.
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.