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ENJOY YOUR FITNESS JOURNEY WITH FITNESS®

At FITNESS®, we know how important it is to have a physically active lifestyle.We believe that to stick to good habits, like having a healthy breakfast every day and practicing sports regularly, you should actually enjoy them!

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Give your day an enjoyable start with FITNESS® cereal

FITNESS® cereal finds the great balance between healthy[1] and tasty, so that you can enjoy it every morning.

  • Carefully selected wholegrain wheat and wholegrain oats.
  • Delicious, crunchy flakes, granola, and bars that come in a wide variety of taste.

Choose FITNESS® for a great start to the day!

DISCOVER OUR RANGE

EXPLORE OUR RANGE OF PRODUCTS

Discover the different varieties of breakfast options from FITNESS®, from flakes and granolas to breakfast cereal bars, for nutritious energy ​[1]​ in the morning!

FIND PLEASURE IN SPORT

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With FITNESS®, enjoy being fit! 

At FITNESS®, we encourage you to be active in sports. But we also believe that you should enjoy them.

Find out how FITNESS® cereal inspires you to make your sport more enjoyable! 

KNOW MORE

Footnotes

  1. B-vitamins contribute to normal energy-yielding metabolism

Footnotes

Let'stalk

We've tried to answer as many of your questions as possible. You can search them all here:

How can I find foods made with whole grain?

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

Which Nestlé cereals are made with whole grain?

All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.

What should be in a complete breakfast?

A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fiber and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options

Do breakfast cereals contain too much saturated fat?

No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.

What is the Bran?

The bran’s the outer layer of the grain. It protects the seed and is rich in fiber. It’s used in whole grain flour, not white flour.

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We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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