Fat Are breakfast cereals full of fat?
No. Breakfast cereals are a low-fat breakfast option. Most Nestlé breakfast cereals popular with children contain an average 4-7% fat; that’s less than 2g of fat per 30g serving.
Fat Are breakfast cereals high in cholesterol?
No, breakfast cereals do not contribute to cholesterol intake.
Whole Grain Can processed foods be made with whole grain?
Yes. If a food product has the word “whole” listed on its ingredient label – wholewheat pasta or wholemeal bread, for example, then you know it’s been made with whole grain flour, even if the other ingredients are processed. By the way, even whole grains need to be processed: removing the inedible outer husk makes them safe to eat. But they’re less processed than refined grains, which require additional steps to remove the bran and germ.
Salt Do all Nestlé breakfast cereals contain salt?
No. We have a wide variety of breakfast cereals. Some have added salt, some don’t. We display the amount on the pack’s nutrition information panel, so you know what you’re buying. In some countries we give the Guideline Daily Amount (GDA) for salt on the cereal pack, so you can see how much of your GDA you’re getting in each portion.
Fat Do breakfast cereals contain too much saturated fat?
No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.
Fortification Do breakfast cereals really make a significant contribution to vitamin and mineral intakes?
Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B Vitamins and Iron. Eating whole grain breakfast cereal with milk is a nutritious way to start the day and can be part of a healthy, balanced diet.
Sugar Do Nestlé breakfast cereals around the world all contain the same amount of sugar? If not, why not?
No. As tastes vary from region to region, the amount of sugar we add to our cereals depends on where they’re being sold. But we’re committed to ensuring the added sugar levels in our products for children and teenagers won’t exceed 9g per 30g serving from the end of 2015. And we’re always looking for ways to reduce sugar in our products – wherever in the world they’re sold.
Sugar Do Nestlé breakfast cereals contain a lot of sugar?
Our cereals do contain sugar - but it isn’t the main ingredient. Cereal is made mostly from grain, which makes it a source of fiber, vitamins and minerals. One serving of Nestlé Breakfast Cereals targeted to kids and teens contains on average just 2 teaspoons of sugar. And we’re working on reducing that amount - by the end of 2015, our children’s cereals* will contain around 30% less sugar overall **– and will still taste just as great.
Fortification Do Nestlé breakfast cereals contain added vitamins and minerals?
Yes, we ‘fortify’ our cereals by adding vitamins and minerals to most of them, although the amount varies across regions and depends whether fortification is allowed. Whenever a vitamin or mineral is added to one of our cereals, we make sure it provides at least 15% of your recommended daily allowance (RDA) for that nutrient.
Sugar Do Nestlé breakfast cereals contain artificial sweeteners?
No. Artificial sweeteners don’t work in the same way as sugars, so they are not typically used in breakfast cereals. One way we replace the sugars taken out of our cereals is by increasing the amount of whole grains, like wheat and rice.
Palm Oil Do Nestlé breakfast cereals contain palm oil?
Yes. Some Nestlé Breakfast Cereals only contain a small amount of palm oil, but contribute significantly to the daily intake of saturated fatty acids. All of our breakfast cereals contain less than 5% of saturated fats.
Fiber Do Nestlé products contain soluble or insoluble fiber?
It depends on the grain we’ve used. Different grains contain different proportions of soluble and insoluble fiber. For example, wheat is high in insoluble fiber, and barley and oats are high in soluble fiber (which is why porridge goes sticky when you cook it).
Fortification Does Nestlé apply the same standards globally?
Yes, we apply the same standards all over the world to make sure all our cereals are of the same quality. We also make sure we meet the individual needs of different regions. For example, we add zinc to our cereals in Latin America because there is a specific need for zinc in that region.
Sugar Does sugar in cereals make them an unhealthy choice?
No. The amount of sugar in breakfast cereals is no more (and often less) than other common breakfast choices like fruit and yogurt, fruit juice, or toast with jam.
Whole Grain How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.
Sugar How do I know how much sugar is in my Nestlé breakfast cereal?
We’re committed to giving our consumers clear and accurate nutritional information in a format that best helps them make informed decisions about their diet. We use Guideline Daily Amounts (GDA) on our products. These make the nutrition information easy to understand and help people make informed choices. The information is factual, objective and clear. We believe it’s the most neutral and informative system currently available. In addition to local food labeling requirements, almost all Nestlé Breakfast Cereals carry the ‘Nestlé Nutritional Compass’, which is a clear, transparent labeling guide, giving consumers easy-to-understand and detailed nutritional information on protein, carbohydrate, fat and sugar content and how much is in a single portion.
Whole Grain How much whole grain do I need to eat every day?
Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.
Whole Grain How much whole grain is in each cereal?
The amount of whole grain we add to our breakfast cereals depends on the type of cereal. It’s easier, technically, to add it to some of them than it is to others. And if a breakfast cereal has other ingredients like fruit, nuts or chocolate, the cereal content is lower, so there’s less scope for adding whole grain. To learn about the whole grain content of your breakfast cereal, check the label or visit “Our Cereals”
Serving Size Should children and adults consume the same serving size?
Because children and teenagers have different daily energy needs to adults, they need different size portions to help them meet their recommended daily allowances (RDA) of nutrients. It’s generally recommended that breakfast provides around 20% of daily energy intake. For a child aged 4-8 years old, we recommend a portion size of between 25-30g, as part of a balanced breakfast, but for an adult this would be on average 30-45g.
Whole Grain What are whole grains?
“Whole Grain” means that all parts of the grain are present: the bran, the germ and the endosperm. These three components of a grain contain different nutrients, which play an important part in helping the plant grow and stay healthy.
Whole Grain What is the Bran?
The bran’s the outer layer of the grain. It protects the seed and is rich in fiber. It’s used in whole grain flour, not white flour.
Whole Grain What is the Endosperm?
The endosperm is the biggest part of the grain. It mainly contains carbohydrates. It’s the reserve the young plant lives on until its grown roots. The endosperm is milled to make white flour.
Whole Grain What is the Germ?
The germ is the embryo the new plant grows from. It’s used in whole grain flour, not white flour.
Complete Breakfast What should be in a complete breakfast?
A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fiber and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options
Fortification What vitamins and minerals does Nestlé fortify its breakfast cereals with?
Nestlé breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin (B3), pantothenic acid (B5), folic acid (B9), and, in some recipes, vitamin D), and 2 minerals (calcium and iron).
Whole Grain What’s the difference between a whole grain and a refined grain?
A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fiber, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains.
Serving Size What’s the recommended serving size for breakfast cereals?
The serving size we indicate on our packs is based on history of use, product density and average intake data (people actually consume around 30 to 45g). The recommended serving size for breakfast cereals depends on age, gender, and level of physical activity. We provide clear front of pack information to help people make informed decisions about what they eat for breakfast. We pioneered the adoption of the monochrome Guideline Daily Amounts (GDA) system for displaying nutritional information.
Whole Grain Which Nestlé cereals are made with whole grain?
All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.
Sugar Why add sugar to cereals?
Because it sweetens the grains, and adds taste, crunch, texture and color to the cereal. The amount of sugar in breakfast cereals is no more (and often less) than other common breakfast choices like fruit and yogurt, fruit juice, or toast with jam. Most breakfast cereals made with whole grain are rich in nutrients and can be a source of fiber and important vitamins and minerals. A 30g serving only accounts for around 8% of our total daily added sugar and energy intake.
Fortification Why are Nestlé breakfast cereals fortified with vitamins and minerals?
To get your day off to a great start, your breakfast should include a good serving of vitamins and minerals, because they’re essential for a healthy diet. That’s why we fortify our breakfast cereals. We add Vitamin D to many of our children’s cereals, because in most countries kids aren’t getting enough of it. And FITNESS® is fortified with vitamins and minerals of interest to women, like calcium, iron and folic acid.
Fortification Why does Nestlé fortify its breakfast cereals with iron?
It’s widely accepted that iron is an important part of a healthy diet and many people around the world don’t get enough. Our cereals generally contain 15% of the recommended daily allowance (RDA) of iron. Check the label to see the iron levels in your cereal.