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FIND YOUR FITNESS

There’s more to sports than performance. At FITNESS®, we believe that pleasure is the best fuel for sport. That’s why we want you to enjoy sports like breakfast. A happy start to the day, like having a nutritious [1] and delicious bowl of FITNESS® cereal, will lead to an equally enjoyable time at play. 

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FIND YOUR FITNESS campaign

The nutritious [1] and delicious FITNESS cereals are here to make sure that you greet your mornings with a smile. It’s that same smile that we would like you to have while practicing your sport. And what better way than professional athletes to help bring pleasure to your routine. Because in sport and at breakfast, pleasure is the best fuel. 

#FINDYOURFITNESS 

WATCH FITNESS® x ATHLETE VIDEOS
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FITNESS MAP ART

Try FITNESS® Map Art and add some fun to your routine: create your custom drawing while doing your favorite sport and turn your workout into a Masterpiece!

#FINDYOURFITNESS  

Try it!

Footnotes

  1. B-vitamins contribute to normal energy-yielding metabolism

    cereal brands& Products

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    We've tried to answer as many of your questions as possible. You can search them all here:

    How can I find foods made with whole grain?

    Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

    Which Nestlé cereals are made with whole grain?

    All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.

    What should be in a complete breakfast?

    A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fiber and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options

    Do breakfast cereals contain too much saturated fat?

    No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.

    What is the Bran?

    The bran’s the outer layer of the grain. It protects the seed and is rich in fiber. It’s used in whole grain flour, not white flour.

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    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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