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a clean yellow box of cereal with the green Nestlé banner on the top

Whole Grain

Looking for whole grain?

At Nestlé Breakfast Cereals we understand that whole grain is recommended as an important part of a varied, balanced diet. So wherever you see the bold, bright green banner with the whole grain tick on our packs, you can be sure the cereal contains at least 8 g of whole grain in each serving. Guaranteed.

Just look for the green banner.

The bold, bright green banner with the whole grain tick on our packs shows our commitment to making it as easy as possible for you and your family to get tasty whole grain every morning. Wherever you see the green banner, you can be sure the cereal contains at least 8g of whole grain in each serving. Guaranteed. That’s pretty helpful when you’re rushing around the supermarket and there’s no time to think, let alone read the small print.

Did you

know?

Illustration ofa bucket of grains

A whole lot of grains

One bushel of wheat contains around a million individual whole grain kernels.

Chewing it over

Chewing It Over

People have been eating whole grains for more than 17,000 years – they picked seeds, rubbed off the husks and chewed the kernels raw or boiled them in water.

What’s so good about whole grain?

Whole grain provides a range of vitamins, minerals, fibre, starch and other nutrients – that’s why it’s often recommended we eat three to five servings a day[1]. But research shows we’re not getting enough[2]. Fortunately, breakfast is a good way to get some whole grain first thing. So we’re always working behind the scenes to make sure our breakfast cereals give you and your family a daily dose of the good stuff.

our nestlé whole graincereals packs

Cheerios® is already made with 100% whole grain, and by the end of 2015, Nestlé cereals popular with children have more whole grain than any other ingredient. So when you see the green banner on a pack, you’ll be 100% sure the cereal contains whole grain!

a mixture of different grains

Switching to whole grain is easier than you think

While food made from refined flour can be good for you, find out more here about why you should switch to whole grain and the benefits of brown foods.

READ MORE

Footnotes

  1. For more info on the recommended serving sizes https://wholegrainscouncil.org/whole-grains-101/us-dietary-guidelines-an...
  2. Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.

Footnotes

  1. ^ For more info on the recommended serving sizeshttps://wholegrainscouncil.org/whole-grains-101/us-dietary-guidelines-an...
  2. ^ Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.

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We've tried to answer as many of your questions as possible. You can search them all here:

How can I find foods made with whole grain?

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

What should be in a complete breakfast?

A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fiber and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options

Do breakfast cereals contain too much saturated fat?

No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.

Can processed foods be made with whole grain?

Yes. If a food product has the word “whole” listed on its ingredient label – wholewheat pasta or wholemeal bread, for example, then you know it’s been made with whole grain flour, even if the other ingredients are processed. By the way, even whole grains need to be processed: removing the inedible outer husk makes them safe to eat. But they’re less processed than refined grains, which require additional steps to remove the bran and germ.

Do breakfast cereals really make a significant contribution to vitamin and mineral intakes?

Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B Vitamins and Iron. Eating whole grain breakfast cereal with milk is a nutritious way to start the day and can be part of a healthy, balanced diet.

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We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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