Ever wondered how we select our ingredients?
To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible.
Our in-house experts work closely with farmers, producers, traders and suppliers, carefully selecting just the right grains to give you the quality and consistency you expect from a Nestlé breakfast cereal. So when you pour your CHEERIOS®, NESQUIK® into your breakfast bowl, you know exactly what you’re getting: great taste, nutrition, responsibly-sourced ingredients, and no surprises!
Rice in disguise
Wild rice isn’t really rice at all – it’s the seed of an aquatic grass originally grown by Native American tribes. It has a strong flavour and is quite expensive so it’s usually mixed with other types of rice.
Quinoa, pronounced ‘keen-wa’, is a whole grain that was highly prized by the ancient Incas – they called it ‘gold of the Incas’.
A local touch
The grains in our recipes are grown as close to our factories as possible. If there are quality ingredients on your doorstep, why travel half-way round the world looking for them? We strive to work with local farmers whenever we can and have the ambition to build closer relationships with more growers in the future. Over the next three or four years, we’ll be rolling out our successful farmers partnerships worldwide - where we work with the people at the heart of grain production, we help them use natural farming methods, get the best ground and soil quality and keep growing more and more of the good stuff to keep your appetites satisfied!
Step by step
We go through a rigorous four step process when we’re sourcing and selecting our ingredients. In this way, we can identify the exact source of the different ingredients we need for our breakfast cereal production, like cereal grains, sugar and cocoa, as well as the cardboard we use for our packaging, most of which is recyclable. And we always insist on the highest quality.
See… there’s more to your breakfast cereal than meets the eye!
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We've tried to answer as many of your questions as possible. You can search them all here:
How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.
Which Nestlé cereals are made with whole grain?
All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.
What should be in a complete breakfast?
A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fiber and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.