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a bowl with Cheerios and strawberries

Commitment

Working to Make Breakfast Better

And it’s because of you. You said more whole grain, less sugar, and use natural ingredients. So we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals Portfolio. Your voice is leading the way to make breakfast better every day. Find out more below.

We’ve Made Whole Grain Our Number One Ingredient

We’re working to get the most out of the natural grain. It’s a little thing that makes a big difference.

Look for the green banner on each pack of Nestlé Cereals to help you and your family get whole grain.

a view of a wheat field during sunset

Whole Grain, the Whole Story

Whole grains are more nutrient rich than the 'white' foods. Why not have a go at changing to whole grain and see what you think?

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Did you

know?

Illustration ofa bucket of grains

A whole lot of grains

One bushel of wheat contains around a million individual whole grain kernels.

Illustration of a necklace made from barley

Oh mummy!

Egyptians used to bury mummies with necklaces made from barley, and in 1324 King Edward II of England set the standard for the measurement - making the ‘inch’ equal to ‘three grains of barley, dry and round, placed end-to-end lengthwise’.

We Are Always Working to Make Your Breakfast Better

children eating cereal together

We know that nutrition is important to you. That’s why we keep working to make breakfast better every day. Your feedback is leading the way to even more improvements and better breakfast moments.

Learn more about our changes

Mother and son eating breakfast together

Make Every Morning a Good Morning!

Start your morning with a balanced breakfast to help you face the day. Nestlé has a variety of cereals for you to choose from!

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film containing the benefits of Nestlé cereals

Let’s start the day

Discover more about the benefits of starting your day with Nestlé Breakfast Cereals.

Footnotes

    cereal brands& Products

    Let'stalk

    We've tried to answer as many of your questions as possible. You can search them all here:

    How can I find foods made with whole grain?

    Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

    What should be in a complete breakfast?

    A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fiber and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options

    Do breakfast cereals contain too much saturated fat?

    No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.

    Can processed foods be made with whole grain?

    Yes. If a food product has the word “whole” listed on its ingredient label – wholewheat pasta or wholemeal bread, for example, then you know it’s been made with whole grain flour, even if the other ingredients are processed. By the way, even whole grains need to be processed: removing the inedible outer husk makes them safe to eat. But they’re less processed than refined grains, which require additional steps to remove the bran and germ.

    Do breakfast cereals really make a significant contribution to vitamin and mineral intakes?

    Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B Vitamins and Iron. Eating whole grain breakfast cereal with milk is a nutritious way to start the day and can be part of a healthy, balanced diet.

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    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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