Box of Nestlé FITNESS® cereal with bottle of milk and apple


When women want to achieve things in life, they can over-come anything, but it takes energy to get there! FITNESS® cereal has B-vitamins to help release energy1. And NOW has wholegrain oats. Because whatever you want to achieve, you’ll need energy and determination. Nestlé FITNESS®. KEEP GOING.

Start your day with FITNESS®!

Enjoy FITNESS® delicious crispy flakes. NOW with wholegrain oats. It also contains B vitamins to give you nutritious energy[1] . At FITNESS® we support you to #KEEPGOING.

Pink Ribbon 2019

Pink Ribbon ambition for 2020

The team at FITNESS® want to motivate an additional 50M women to regularly perform breast self-examinations for early detection. Click here to pledge

Image composition of a woman being at home with her children and running a marathon

Keep Going

Meet Jessy from Lebanon. A working mother of 2, who had a goal of running a marathon. It was a challenge for Jessy to juggle taking care of her family, finding the time and energy to train, but she never gave up… she did it!

Image of 8 women smiling and having fun in a Yoga Studio

Discover Amani's story

Meet Amani from Saudi Arabia, who opened a yoga school to share her passion with other women. It was a real challenge for Amani to find the time to practice while being a mother...but she never gave up. She did it!


1. FITNESS® contains Vitamins B2, B3, B5, B6, that contribute to normal energy-yielding metabolism


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We've tried to answer as many of your questions as possible. You can search them all here:

How can I find foods made with whole grain?

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

Which Nestlé cereals are made with whole grain?

All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.

What should be in a complete breakfast?

A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fiber and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options

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We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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