CHEERIOS® Multigrain

No, breakfast cereals do not contribute to cholesterol intake.

The bran’s the outer layer of the grain. It protects the seed and is rich in fiber. It’s used in whole grain flour, not white flour.

The amount of whole grain we add to our breakfast cereals depends on the type of cereal. It’s easier, technically, to add it to some of them than it is to others. And if a breakfast cereal has other ingredients like fruit, nuts or chocolate, the cereal content is lower, so there’s less scope for adding whole grain. To learn about the whole grain content of your breakfast cereal, check the label or visit “Our Cereals”

With every purchase made of a qualifying pack of your favourite breakfast cereal, you can be entered into a prize draw where you will be in with the chance to win a holiday to Kenya

Two things to remember:

• Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”.

• For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list.

The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.

It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

Social Media Reply: 

Hello, Keep in mind to look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”, also make sure whole grain is listed on the pack for the food product with more than one ingredient. 

The germ is the embryo the new plant grows from. It’s used in whole grain flour, not white flour.