![logo better food](/mena/sites/g/files/qirczx1051/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2868%29.png.webp?h=5d1fca7d&itok=Tk0Lx_SN) 

 

![OUR PROMISES - BETTER FOOD](/mena/sites/g/files/qirczx1051/files/styles/1_1_768px_width/public/2022-07/Better%20Food.png.webp?h=334794a6&itok=RS-gG2cD) 

 

 

Nestlé Cereals / BETTER FOOD

# WE PROMISE TO CONTINUALLY IMPROVE THE NUTRITIONAL VALUE OF OUR FOOD

 Share it with your friends 

  <a class="a2a_button_facebook" title="Facebook"></a><a class="a2a_button_twitter" title="Twitter"></a><a class="a2a_button_whatsapp" title="Whatsapp"></a>  



 

 

## Our pursuit of a better breakfast will never end.

We promise to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs

Over the last 2 decades, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors.



 

 







## Our constant innovation

We are able to offer our consumers breakfast cereals which:

• Are comparatively lower in salt and sugar, have a higher level of whole grain, and added essential nutrients

• Take advantage of nutrition trends and science to deliver better products to our consumers

• Embrace new ways of delivering great taste



 

 







 

 







![Better Food - Our promises](/mena/sites/g/files/qirczx1051/files/styles/1_1_768px_width/public/2022-07/betterFood.jpg.webp?h=7e51c04f&itok=lNdLhGPq) 

 

 

## BETTER FOOD PROMISE

We were the first major global cereal company to commit to having whole grain as the main ingredient in our cereals.



 













## All footnotes

  \*on average in our recipes, between 2003 and 2018

\*\* based on Nestlé-branded breakfast cereals and bars total 2018 volume. Sugar levels are based on labeled values.



 

 







 

 







## AS OF TODAY

 

More than 90%

of our portfolio has whole grain as number one ingredient.  
It rises up to 98% for products targeted to kids



 

 

 







 

Over 98%

 of our breakfast cereals are classified as a source of fiber and more than 70% of our breakfast cereals are high in fiber.



 

 

 







 

Majority

of our portfolio is fortified with calcium, iron and B vitamins. This allows us to deliver every year approximately 7 billion fortified servings.



 

 

 







 

 







***"But we know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love."***



 







[![Working to Make Breakfast Better!](/mena/sites/g/files/qirczx1051/files/styles/1_1_768px_width/public/2022-07/NutricionLP_1.png.webp?h=e0ce08cc&itok=lMfksKCB)](https://www.nestle-cereals.com/mena/me-en/nutrition) 

 

 

## [Working to Make Breakfast Better!](https://www.nestle-cereals.com/mena/me-en/nutrition)

Your voice is leading the way to make breakfast better every day and helping us to provide a more nutritious breakfast option.



[READ MORE](/mena/me-en/nutrition)

 













## BETTER FOOD ARTICLES

[![fitness_recipe](/mena/sites/g/files/qirczx1051/files/styles/1_1_450px_width/public/2026-08/fitness_recipe_granola_parfait_0.jpg_0.png.webp?itok=LN_cJNIo)](https://www.nestle-cereals.com/mena/me-en/high-fibre-breakfast-ideas) 

 

 

Nutrition

##  [High Fibre Breakfast Ideas](/mena/me-en/high-fibre-breakfast-ideas)



 [View more](/mena/me-en/high-fibre-breakfast-ideas "View more - High Fibre Breakfast Ideas")



 







[![Cheerios](/mena/sites/g/files/qirczx1051/files/styles/1_1_450px_width/public/2026-08/Cheerios-Pieces.png_0.jpg.webp?itok=0s1Sz3-q)](https://www.nestle-cereals.com/mena/me-en/reducing-food-and-cereal-waste) 

 

 

OUR PROMISES

##  [Reducing Food And Cereal Waste](/mena/me-en/reducing-food-and-cereal-waste)



 [View more](/mena/me-en/reducing-food-and-cereal-waste "View more - Reducing Food And Cereal Waste")



 







[![Welcome to our Recommended Cereal Portion Guidance](/mena/sites/g/files/qirczx1051/files/styles/1_1_450px_width/public/2022-06/Serving%20Sizes_1.png.webp?h=e0ce08cc&itok=fCaaKF81)](https://www.nestle-cereals.com/mena/me-en/blog/nutrition/cereal-serving-size) 

 

Reading time: 5 min.

 

Nutrition

##  [Welcome to our Recommended Cereal Portion Guidance](/mena/me-en/blog/nutrition/cereal-serving-size)



 [View more](/mena/me-en/blog/nutrition/cereal-serving-size "View more - Welcome to our Recommended Cereal Portion Guidance")



 









  PreviousNext  

 

 



 

 



<a aria-label="VIEW MORE - BETTER FOOD ARTICLES" href="" hreflang="en">VIEW MORE</a>

 







## OUR PROMISES

###  [BETTER LIVES](/mena/me-en/our-promises/better-life)



 

 [View more](/mena/me-en/our-promises/better-life "View more - BETTER LIVES")

 





 

###  [ Better CPW](/mena/me-en/our-promises/better-cpw)



 

 [View more](/mena/me-en/our-promises/better-cpw "View more -  Better CPW")

 





 

###  [Nestlé Cocoa Plan ](/mena/me-en/our-promises/cocoa-plan)



 

 [View more](/mena/me-en/our-promises/cocoa-plan "View more - Nestlé Cocoa Plan ")

 





 

 

 



 

 



 







[![](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2024-04/41353_CPW_NESQUIK-MINIS_MASCOT-FRONT-RENDER%20copy.png.webp?itok=sHtB6H2D)](https://www.nestle-cereals.com/mena/me-en/nesquik/minis) 

 

##  Minis 



 [View more](/mena/me-en/nesquik/minis "View more -  Minis")

 

 







[![Trix packshot main](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2026-02/Trix%20packshot%20front-side.png.webp?itok=A40qTxDC)](https://www.nestle-cereals.com/mena/me-en/cereals/trix) 

 

##  TRIX® 



 [View more](/mena/me-en/cereals/trix "View more - TRIX®  ")

 

 







[![](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-05/side_44260995_Carton_SoBad_KIT_KAT_330g_N22_XA_low_res_1mb.png.webp?itok=2Br4YAgC)](https://www.nestle-cereals.com/mena/me-en/cereals/kitkat) 

 

##  KitKat® Cereal 



 [View more](/mena/me-en/cereals/kitkat "View more - KitKat® Cereal")

 

 







[![](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2024-04/Nesquik%2044251404%203D%20FRONT%20HIGH%20copy.png.webp?itok=fzft3SME)](https://www.nestle-cereals.com/mena/me-en/nesquik) 

 

##  NESQUIK® 



 [View more](/mena/me-en/nesquik "View more - NESQUIK®")

 

 







[![Cheerios Product Packshot](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-05/768x1006tyui.png.webp?itok=IxKlV_0M)](https://www.nestle-cereals.com/mena/me-en/cereals/cheerios) 

 

##  Cheerios® 



 [View more](/mena/me-en/cereals/cheerios "View more - Cheerios®")

 

 







[![lion_caramel](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-05/lion_caramel.png.webp?itok=H0YjjnIb)](https://www.nestle-cereals.com/mena/me-en/cereals/lion) 

 

##  LION® 



 [View more](/mena/me-en/cereals/lion "View more - LION® ")

 

 







[![cinnamon](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-05/cinnamon.png.webp?itok=E0G-X8vc)](https://www.nestle-cereals.com/mena/me-en/cereals/cini-minis) 

 

##  Cini Minis® 



 [View more](/mena/me-en/cereals/cini-minis "View more - Cini Minis®")

 

 







[![cf](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-07/Gold%20Corn%20Flakes%20Packshot.jpg.webp?itok=z5iTyqhq)](https://www.nestle-cereals.com/mena/me-en/cereals/gold-corn-flakes) 

 

##  Gold Corn Flakes® Whole Grain 



 [View more](/mena/me-en/cereals/gold-corn-flakes "View more - Gold Corn Flakes® Whole Grain")

 

 







[![Fitness](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-05/Fitness.png.webp?itok=6lgiXIlE)](https://www.nestle-cereals.com/mena/me-en/cereals/fitness) 

 

##  FITNESS® 



 [View more](/mena/me-en/cereals/fitness "View more - FITNESS®")

 

 







[![CCF packshot](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2026-06/5900020030924_INSTASHOP.png.webp?itok=xFFR7wPU)](https://www.nestle-cereals.com/mena/me-en/cereals/country-corn-flakes) 

 

##  Country Corn Flakes® 



 [View more](/mena/me-en/cereals/country-corn-flakes "View more - Country Corn Flakes®")

 

 







[![cereal_cookiecrisp](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-05/cereal_cookiecrisp.png.webp?itok=SkPXYiUT)](https://www.nestle-cereals.com/mena/me-en/cereals/cookie-crisp) 

 

##  COOKIE CRISP® 



 [View more](/mena/me-en/cereals/cookie-crisp "View more - COOKIE CRISP® ")

 

 







[![Cocoa Puffs](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-05/Cocoa%20Puffs.png.webp?itok=vnOpdwug)](https://www.nestle-cereals.com/mena/me-en/cereals/cocoa-puffs) 

 

##  COCOA PUFFS® 



 [View more](/mena/me-en/cereals/cocoa-puffs "View more - COCOA PUFFS®")

 

 







[![Chocapic](/mena/sites/g/files/qirczx1051/files/styles/crop_thumbnail/public/2023-05/Chocapic.png.webp?itok=EQA-G6iS)](https://www.nestle-cereals.com/mena/me-en/cereals/chocapic) 

 

##  CHOCAPIC® 



 [View more](/mena/me-en/cereals/chocapic "View more - CHOCAPIC® ")

 

 









  PreviousNext