Nestlé Breakfast Cereals


    When women want to achieve things in life, they can over-come anything, but it takes energy to get there! FITNESS® cereal has B-vitamins to help release energy[1]. And NOW has wholegrain oats. Because whatever you want to achieve, you’ll need energy and determination. Nestlé FITNESS®. KEEP GOING.

    Start your day with FITNESS®!

    Enjoy FITNESS® delicious crispy flakes. NOW with wholegrain oats. It also contains B vitamins to give you nutritious energy[1]. At FITNESS® we support you to #KEEPGOING.

    Discover the new Breakfast Cereal Bar Fruit Range

    Nestlé Cereals FITNESS

    On the go? Lots to do? You’ll have no excuse for skipping breakfast with New FITNESS® Breakfast Cereal Bar Fruit Range. Discover the new delicious on-the-go breakfast cereal bar: lightly toasted crunchy FITNESS® flakes generously blended with delectable juicy fruit pieces- all resting on a milky bed with a zingy yoghurt taste. And just between us, you don’t have to be busy to enjoy these delicious treats ;)


    Need a delicious breakfast for your busy mornings? Treat yourself with our 3 delicious granolas made with wholegrain oats.


    FITNESS® Delice are crispy squares made with wholegrain with yummy chocolate and red fruits filling.


    1. FITNESS® contains Vitamins B2, B3, B5, B6, that contribute to normal energy-yielding metabolism


    1. a, b, c FITNESS® contains Vitamins B2, B3, B5, B6, that contribute to normal energy-yielding metabolism


    We've tried to answer as many of your questions as possible. You can search them all here:

    How can I find foods made with whole grain?

    Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.

    What’s the difference between a whole grain and a refined grain?

    A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fibre, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains.

    What is gluten?

    The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity.

    How much whole grain do I need to eat every day?

    Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.

    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.