CHEERIOS®

    We believe that when it comes to family, it’s not about grand gestures or big life events that matter, but all the little things you do for your family every single day that really add up to make the difference

    Goodness* in every little O!

    One little that that counts is giving your family something nutritious[1] and delicious to start their day. At CHEERIOS® we make great tasting  cereals made with 5[2] whole grains and no artificial colours or flavours. High in fibre, each deliciously crunchy O is packed with 7 vitamins, calcium & iron.

    A love story begins…

    ...In the granola world! Discover what happens when  a CHEERIOS®  O meets a granola cluster!

    It’s the little things mums do

    You don't always notice them but its the little things you do for your family that really count. What were the things your mum did that you’ll never forget?

    It’s the little things that count!

    Siblings helping each other, sister pouring milk for her little brother, a hug before school, sharing a family breakfast with yummy CHEERIOS® O’s…

    Our Breakfast Cereal Mission

    We know that nutrition is important to you. That’s why we keep working to improve our recipes to make breakfast better. Check here to find out more

    Find out moreOur Breakfast Cereal Mission

    Footnotes

    1. ^ A good source of calcium which is needed for the maintenance of normal bones
    2. ^ Excludes CHEERIOS® Oats and CHEERIOS® Oats Crisp products that exclusively contain wholegrain oats

    Let'stalk

    We've tried to answer as many of your questions as possible. You can search them all here:

    How can I find foods made with whole grain?

    Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.

    What’s the difference between a whole grain and a refined grain?

    A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fibre, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains.

    What is gluten?

    The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity.

    How much whole grain do I need to eat every day?

    Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.

    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.