Commitment

    Good morning!

    We thought this would be a good time to introduce ourselves. We’re Nestlé Breakfast Cereals and we make some of the world’s favourite breakfast cereals.

    We believe in breakfast

    We believe breakfast is the most important meal of the day, so we’re always working to make cereal your best option. We make it easy to get good nutrition in every delicious bowlful.

    Did you

    know?

    Chewing It Over

    People have been eating whole grains for more than 17,000 years – they picked seeds, rubbed off the husks and chewed the kernels raw or boiled them in water.

    Oh mummy!

    Egyptians used to bury mummies with necklaces made from barley, and in 1324 King Edward II of England set the standard for the measurement - making the ‘inch’ equal to ‘three grains of barley, dry and round, placed end-to-end lengthwise’.

    Real food, simply made

    What goes into your family’s food is important to you, so we take our recipes seriously. And that journey begins with whole grain, the main ingredient in most of our recipes. We carefully select and source our ingredients and use a simple process to make our cereals tasty.

    Our family

    There are over 4000 of us in more than 130 countries around the world, working together every day to find new ways to improve your cereal. Our ‘family’ is committed to giving your family and other families all over the world a delicious start to the day; giving you more whole grain, working to reformulate our cereals to reduce sugar and salt, and offering you more great cereals to choose from.

    Footnotes

    1. Williams PG. The Benefits of Breakfast Cereal Consumption: A Systematic Review of the Evidence Base. Adv Nutr 2014;5:636S-673S. doi:10.3945/an.114.006247

    Also Interesting

    Break out the breakfast cereal – it’s too good not to!

     A balanced breakfast is important - it gives you the nutrients needed to be ready for the day. Find out what makes cereal part of a balanced breakfast Read the full article Break out the breakfast cereal – it’s too good not to!

    A whole lot of fun whole grain facts

     Whole grain can play an important role in your daily intake of nutrients. Nestlé has a few fun facts about whole grain which you may not be aware of! Read the full article A whole lot of fun whole grain facts

    Wake up to a good breakfast

     Breakfast plays an important part in your daily diet. Find out more here about how nutritious it can be and how it can help you start your day Read the full article Wake up to a good breakfast

    Footnotes

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      We've tried to answer as many of your questions as possible. You can search them all here:

      How can I find foods made with whole grain?

      Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.

      What’s the difference between a whole grain and a refined grain?

      A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fibre, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains.

      What is gluten?

      The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity.

      How much whole grain do I need to eat every day?

      Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.

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      We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.