Nestlé Cookies Policy
Thank you for visiting www.nestle-cereals.com/global/en (“Website”).
Throughout this Website, the terms “we”, “us”, “our”, “Nestlé” refer to CPW S.A. and any of its affiliated companies, including Nestlé S.A. and General Mills Inc. “You” refers to any person accessing and/or using this website.
This cookie notice applies to the Website, any website or branded pages on third party platforms (e.g. YouTube and Facebook) and applications accessed or used through such websites or platforms which are operated by or on behalf of Nestlé (“Nestle Site”).
When using a mobile device to connect to the internet, you should also refer to the privacy notice of the specific App you are using to understand its specific data collection practices.
1. What are Cookies?
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. See below for details on what information is collected by cookies and how we use that information.For more information about the kinds of data that we generally collect, please read our privacy notice.
3. What types of cookies may be used on Nestlé Sites?
We may use the following types of cookies on Nestlé Sites:
Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.
Persistent cookies stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie. These cookies will recognize you as a return visitor.
Necessary cookies are strictly necessary for the operation of a Nestlé Site. They enable you to navigate around the site and use our features.
Cookies that send information to us
These are the cookies that we set on a Nestlé Sites and they can only be read by that site. This is known as a “First Party” cookie.
We also place cookies on Nestlé Breakfast Cereals ads which are placed on other websites owned by third parties (e.g. Facebook). We obtain information via those cookies when you click on or interact with the advertisement. In this situation Nestlé Breakfast Cereals is placing a “Third Party” cookie. Nestlé Breakfast Cereals may use the information obtained by these cookies to serve you with advertising that is relevant and of interest to you based on your past online behaviour.
Cookies that send information to other companies
These are cookies that are set on a Nestlé Site by our partner companies (e.g. Facebook or advertisers). They may use the data collected from these cookies to anonymously target advertising to you on other websites, based on your visit to this Website. For example, if you use a social widget (e.g. the Facebook icon) on the Website, it will record your “share” or “like”. Facebook (as the company setting the cookie) will collect the data.
4. Examples of cookies used on this Website
Help us understand how
visitors interact with our
Website by providing
information about the areas
visited, time spent and any
issues encountered, such as
error messages. This helps
us improve the performance
of our websites.
No, they do not identify
you as an individual.
All data is collected and
“Third Party” cookies,
or “Social Widgets”)
Social sharing offered
on the Website is run
by third parties. These
third parties may drop
cookies on your computer
when you use social sharing
features on the Website,
or if you are already logged
into them. These cookies help
improve your experience on the
Website. They allow you to share
bookmarks and help to provide
access to social networks and
social online tools
These cookies may
you have voluntarily
disclosed, such as
These cookies are used to
deliver content via targeted
advertising that is relevant
to you and your interests or
to limit the number of times
you see a particular
These cookies also help us
measure the effectiveness of
on Nestlé and Non-Nestlé
websites. We may share this
other parties, including
track consumers via
heir IP address.
In some countries IP
classified as personal
Flash cookies may store
your preferences such as
volumecontrol or high game
score, or display content
based upon what you view
on the Website in order to
personalize your visit. Our
third party partners
provide certain features
on the Website such as
promotions, and games and
use Flash Cookies to collect
and store your information.
These cookies may
To learn how to
please click here.
5. Other similar technologies
Nestlé Sites also make use of other tracking technologies including IP addresses, log files and web beacons, which also help us tailor Nestlé Sites to your personal needs.
An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may record IP Addresses for the following purposes:(i) troubleshoot technical concerns, (ii) maintain website safety and security (iii) better understand how our websites are utilized, and (iv) to better tailor content to your needs depending on the country you are in.
We (or a third party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about a user’s browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our website, and which pages they've viewed on our website and for how long), and, (iii) other similar navigational or click-stream data.
We may use web beacons (or clear GIFs) on the Nestlé Sites. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page for the purpose of transferring data back to us. The information collected via web beacons may include information about how a user responds to an email campaign (e.g. the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.
6. Manage your cookies/preferences
You should ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them. You do not need to have cookies on to use or navigate through many parts of Nestlé Sites although you may not have access to all the features on Nestlé Sites if you do so. See the 'help' button on your browser (e.g. Internet Explorer, Firefox) for how you can do this. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences.
As a web beacon forms part of a webpage, it is not possible to ‘opt-out’ but you can render them ineffective by opting out of the cookies they set.Additionally, where available, you can exercise your choice in allowing for cookies to be placed on your computer or to opt-out of cookies by visiting the following sites and selecting which company’s cookies you would like to opt out of: http://www.aboutads.info/choices/#completed or http://www.youronlinechoices.eu/.
7. Legal Notice Update
We reserve the right to make any changes and corrections to this notice. Please refer to this page from time to time to review these and new additional information.
This notice was last updated November 2016.
© 2016 CPW S.A. All rights reserved.
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Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fibre, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains.
The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity.
Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.