a bowl with Cheerios and strawberries

Commitment

Our Breakfast Cereal Mission

At Nestlé Cereals we know your family’s nutrition is important to you and that’s why our experts have spent 13 years so far reviewing recipes and finding new ways to improve them. That way we can make sure our breakfast cereals keep meeting your needs, and keep offering tastes you love.

We Are Always Working to Make Your Breakfast Better

Here are some examples of how we're working to make your breakfast better.

a clean yellow box of cereal with the green Nestlé banner on the top

1. All of our products with the green banner now have whole grain as the number one ingredient and are at least a source of fibre - many are high in fibre. 

Find out more about the Nestlé Cereals green banner 

2. Honey Cheerios and Nesquik 

We’ve reduced sugar by at least 30% in Honey Cheerios and Nesquik.  Since the end of 2015, there is no more than 9 grams (around two teaspoons) of sugar per 30 grams serving in all of our cereals popular with children and teens.[1] 

3. Multigrain Cheerios and Curiously Cinnamon 

Multigrain Cheerios and Curiously Cinnamon are fortified with Vitamin D which helps maintains healthy bones and teeth.

We’ve Made Whole Grain Our Number One Ingredient

We’re working to get the most out of the natural grain. It’s a little thing that makes a big difference.

Look for the green banner on each pack of Nestlé Cereals to help you and your family get whole grain. 

Every Nestlé Cereal with the green banner contains at least 8 grams of whole grain per serving and has whole grain as the number one ingredient. Whole grains have more nutrients than the refined flour. [2]

shreddies cereals on the left part of the image and a wheat made of whole grain on the right
a view of a wheat field during sunset

Whole Grain the Whole Story

Whole grains have more nutrient than the refined flours. Why not have a go at changing to whole grain and see what you think?

READ MORE Read the full article "Whole Grain the Whole Story"

Did you

know?

Illustration ofa bucket of grains

A whole lot of grains

One bushel of wheat contains around a million individual whole grain kernels.

Illustration of a necklace of barley

Oh mummy!

Egyptians used to bury mummies with necklaces made from barley, and in 1324 King Edward II of England set the standard for the measurement - making the ‘inch’ equal to ‘three grains of barley, dry and round, placed end-to-end lengthwise’.

We sifted out sugar and shook out salt

drawing of a sugar bowl with wings - infographic

We’ve invented savvy new ways of removing sugar from our cereals. Globally, we’ve removed 100,000 tonnes [3] of sugar since 2008. And by the way – we don’t use any artificial sweeteners in the UK.

There’s now 7,000 tonnes [3] less salt in our cereals around the world than there was in 2008.

Mother and son eating breakfast together

14 Tips to Start Your Morning Routine

Start your morning with a balanced breakfast to help you face the day. Nestlé has a variety of cereals for you to choose from!

READ MORE Read the full article "14 Tips to Start Your Morning Routine"

Footnotes

  1. Nesquik: 38.0% sugar (2003) to 25.1% (34% reduction). Honey Cheerios: 35.2% sugar (2003) to 24.0% (32% reduction) 
  2. British Nutrition Foundation: https://www.nutrition.org.uk/healthyliving.html
  3. Reference recipes are from 2003 or since the product was launched (if it was launched after 2003) Cumulative numbers are based on annual changes weighted by annual volumes for the years 2008 – 2015

Footnotes

  1. ^ Nesquik: 38.0% sugar (2003) to 25.1% (34% reduction). Honey Cheerios: 35.2% sugar (2003) to 24.0% (32% reduction)
  2. ^ British Nutrition Foundation:https://www.nutrition.org.uk/healthyliving 
  3. a, b Reference recipes are from 2003 or since the product was launched (if it was launched after 2003) Cumulative numbers are based on annual changes weighted by annual volumes for the years 2008 – 2015

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Let'stalk

We've tried to answer as many of your questions as possible. You can search them all here:

How can I find foods made with whole grain?

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

Why does Nestlé label vegetable oil?

Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.

What should be in a complete breakfast?

A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this:

  • 1 grain-based starchy food
  • 1 dairy food
  • 1 portion of fresh fruit
  • 1 glass of water
  • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are:
  • A source of fibre and whole grain
  • Low in fat (most have low levels of all types of fat, including saturates)
  • Fortified with vitamins and minerals such as B vitamins, calcium and iron
  • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options
Do breakfast cereals contain too much saturated fat?

No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.

What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron.

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We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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Nestlé Customer Care

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LJA 2021 Malta

Consumer Service

Phone lines are open 8am to 5pm Monday to Thursday and 8am to 3.30pm on Friday.

8007 4114