Ever wondered how we select our ingredients?
To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible.
Our in-house experts work closely with farmers, producers, traders and suppliers, carefully selecting just the right grains to give you the quality and consistency you expect from a Nestlé breakfast cereal. So when you pour your CHEERIOS® into your breakfast bowl, you know exactly what you’re getting: great taste, good ingredients, and no surprises!
Rice in disguise
Wild rice isn’t really rice at all – it’s the seed of an aquatic grass originally grown by Native American tribes. It has a strong flavour and is quite expensive so it’s usually mixed with other types of rice.
Quinoa, pronounced ‘keen-wa’, is a whole grain that was highly prized by the ancient Incas – they called it ‘gold of the Incas’.
A local touch
We strive to work with local farmers whenever we can and have the ambition to build closer relationships with more growers in the future. Over the next three or four years, we’ll be rolling out our responsible farming programme, where we work with the people at the heart of grain production, promoting sustainable farming methods to improve biodiversity, soil quality, and water management, to keep growing more and more of the good stuff to keep your appetites satisfied.
Step by step
We go through a rigorous seven step process when we’re sourcing and selecting the ingredients we need for our breakfast cereals. We are committed to sourcing our priority ingredients, including wheat and corn, sugar, cocoa, and cardboard, so that they meet the Responsible Sourcing Guideline criteria.
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We've tried to answer as many of your questions as possible. You can search them all here:
How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.
Why does Nestlé label vegetable oil?
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.
What should be in a complete breakfast?
A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this:
- 1 grain-based starchy food
- 1 dairy food
- 1 portion of fresh fruit
- 1 glass of water
- Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are:
- A source of fibre and whole grain
- Low in fat (most have low levels of all types of fat, including saturates)
- Fortified with vitamins and minerals such as B vitamins, calcium and iron
- A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options
Do breakfast cereals contain too much saturated fat?
No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron.
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.
Nestlé Customer Care
Nestle Malta, Pantar Road, Lija
LJA 2021 Malta
Phone lines are open 8am to 5pm Monday to Thursday and 8am to 3.30pm on Friday.