Give your day an enjoyable start with FITNESS® cereal.
Enjoy it every morning.
FITNESS® cereal finds the great balance between healthy and tasty, so that you can enjoy it every morning. With carefully selected whole grain wheat and whole grain oats, we offer delicious, crunchy flakes, granola, and bars that come in a wide variety of tastes. Choose FITNESS® for a great start to your day!
Find Your FITNESS®!
There’s more to sports than performance. At FITNESS®, we believe that pleasure is the best fuel for sport. That’s why we want you to enjoy sports like breakfast. A happy start to the day, like having a nutritious and delicious bowl of FITNESS® cereal, will lead to an equally enjoyable time at play.
Take your first step!
Did you know that we are Nutri Score A?
Our delicious cereals are made with whole grain as number 1 ingredient, and enriched with B vitamins and Iron. That has helped us achieve Nutri-Score A on our FITNESS® Original and FITNESS® Honey and Almonds products, while keeping the delicious taste you love!!
We are committed to bringing clear information to our consumers, so you can be sure you'll find our Nutri- Score in the markets where it is used.