Just look for the green banner.
The bold, bright green banner with the whole grain tick on our packs shows our commitment to making it as easy as possible for you and your family to get tasty whole grain every morning. Wherever you see the green banner, you can be sure the cereal contains at least 8g of whole grain in each serving. Guaranteed. That’s pretty helpful when you’re rushing round the supermarket and there’s no time to think, let alone read the small print.
A whole lot of grains
One bushel of wheat contains around a million individual whole grain kernels.
Chewing It Over
People have been eating whole grains for more than 17,000 years – they picked seeds, rubbed off the husks and chewed the kernels raw or boiled them in water.
What’s so good about whole grain?
Whole grain provides a range of vitamins, minerals, fibre, starch and other nutrients – that’s why it’s recommended by many that we eat three to five servings a day . But research shows we’re not getting enough . Fortunately, breakfast is a good way to get some whole grain first thing. So we’re always working behind the scenes to make sure our breakfast cereals give you and your family a daily dose of the good stuff.
SHREDDED WHEAT is already made with 100% whole grain and Nestlé Cereals popular with children have more whole grain than any other ingredient. So when you see the green banner on a pack, you’ll be 100% sure the cereal contains a lot of whole grain!
- Whole Grains Council: http://wholegrainscouncil.org/whole-grains-101/how-much-enough/whole-grain-guidelines-worldwide
- Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.
- ^ Whole Grains Council: http://wholegrainscouncil.org/whole-grains-101/how-much-enough/whole-grain-guidelines-worldwide
- ^ Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.
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Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fibre, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains.
The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity.
Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.