Curiously Cinnamon bowl

    CURIOUSLY CINNAMON

    Crunchy whole grain squares packed with delicious cinnamon taste. A tongue tinglingly different way to start your day! There’s only one word for CURIOUSLY CINNAMON: IRRESISTIBLE!

    Crazily cinnamon

    CURIOUSLY CINNAMON is made with whole grain and 7 important vitamins. 

    We need you to eat us. If you don't eat us we'll end up eating each other! It's a Square eat Square world!

    IRRESISTIBLY CURIOUSLY

    CURIOUSLY CINNAMON is so crazily irresistible even those squares can't get enough of the great taste. 

    Curious facts

    CURIOUSLY CINNAMON was launched in 1998 and has had various monikers over the years, including Cinnamon Toast Crunch & Cinnamon Grahams.

    Footnotes

      Let'stalk

      We've tried to answer as many of your questions as possible. You can search them all here:

      How can I find foods made with whole grain?

      Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.

      What’s the difference between a whole grain and a refined grain?

      A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fibre, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains.

      What is gluten?

      The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity.

      How much whole grain do I need to eat every day?

      Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.

      We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.