Ever wondered how we select our ingredients?
It may just look like a whole grain hoop, a crunchy flake or a chocolate flavoured ball to you. But if only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select the best for you.
Our in-house experts work closely with farmers, producers, traders and suppliers, carefully selecting just the right grains to give you the quality and consistency you expect from a Nestlé breakfast cereal. So when you pour your Cheerios®, Koko Krunch® into your breakfast bowl, you know exactly what you’re getting: great taste, nutrition, responsibly-sourced ingredients, and no surprises!
Rice in disguise
Wild rice isn’t really rice at all – it’s the seed of an aquatic grass originally grown by Native American tribes. It has a strong flavour and is quite expensive so it’s usually mixed with other types of rice.
Quinoa, pronounced ‘keen-wa’, is a whole grain that was highly prized by the ancient Incas – they called it ‘gold of the Incas’.
A local touch
The grains in our recipes are grown as close to our bake factories as possible. If there are quality ingredients on your doorstep, why travel half-way round the world looking for them?! We strive to work with local farmers whenever we can and have the ambition to build closer relationships with more growers in the future. Over the next three or four years, we’ll be rolling out our successful farmers partnerships worldwide - where we work with the people at the heart of grain production, we help them use natural farming methods, get the best ground and soil quality and keep growing more and more of the good stuff to keep your appetites satisfied!
Step by Step
We go through a rigorous seven step process when we’re sourcing and selecting our ingredients. In this way, we can identify the exact source of the different ingredients we need for our breakfast cereal production, like cereal grains, sugar and cocoa, as well as the cardboard we use for our packaging, most of which is recyclable. And we always insist on the highest quality.
See… there’s more to your breakfast cereal than meets the eye!
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We've tried to answer as many of your questions as possible. You can search them all here:
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
I’ve heard a low GI diet can help me lose weight. Is this true?
Is Nestlé planning to launch gluten-free versions of its other cereals or cereal bars?
Why do some breakfast cereals have different serving sizes labeled on pack?
Does the high GI of breakfast cereals negate the whole grain benefits?
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