Cereal Partners Worldwide (CPW), is the maker of Nestlé® Breakfast Cereals. CPW was founded by Nestlé® and General Mills in 1990 and now has over 4,000 employees spanning 17 factories and 130 different countries around the world.
Why is whole grain important?
Whole grain provides a range of benefits – fibre, carbohydrates, proteins, some lipids and B vitamins, minerals and antioxidants. You'll find at least 8g of whole grain per serving from any of our breakfast cereals with the Nestlé® Green Banner!
Breakfast is part of a healthy and balanced diet, and Nestlé® Breakfast Cereals are both nutritious and tasty with:
• 100% of our cereals with “Wholegrain as No.1 Ingredient”
• 100% of the portfolio with source of fibre
• 80% of our cereals contain at least 4 vitamins and 2 minerals.
• 100% of our cereals have equal to or less than 2 teaspoons of sugar (~10g) per serving
• 100% of our cereals have less than ⅛ teaspoon of salt (~250mg sodium) per serving
How much reformulation work has been done?
We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and reduce usage of artificial colors & flavors. Read more
What are some easy breakfast ideas for my family?
Looking for kid-friendly breakfast ideas that even picky eaters can get onboard with? Click here to find some inspiration to make the most important meal of the day, the most exciting one! You'll also find recipes to have our breakfast cereals in other exciting ways.
How are you making cereal packaging more sustainable?
By 2025 100% of our packaging will be designed for recycling (moving from 85% widely recyclable, 13% designed for recycling, and 2% not recyclable). Currently, 98% of our packaging is designed for recycling. Read more here.