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Redeem an Under Armour Backpack worth $49 when you purchase $35 of any Nestle Breakfast Cereals at participating retailers! 3 colours available, while stocks last!

Redeem an Under Armour Backpack worth $49


In view of social distancing guidelines, all roadshows from 28 March onwards will be postponed till further notice.

For purchases made between 6 - 27 March 2020, kindly proceed here to redeem your bags online.

Revised Terms & Conditions


Purchase $35nett of participating Nestle Breakfast Cereals at participating retailers to redeem an Under Armour Backpack worth $49!  Available in 3 colours- Black, Navy, Black-Grey

Limited to 2000 bags


Bag Your Wholegrains with an Under Armour Bag

Redemption Roadshows

Roadshow StoreRoadshow DateRoadshow Time
FairPrince Finest Junction 8 29-29 March POSTPONED10.30am - 5.30pm
FairPrice SportsHub 28-29 March POSTPONED11.30am - 5.30pm
Cold Storage Bugis Junction28-29 March POSTPONED11.30am - 5.30pm
FairPrice Xtra VivoCity11-12 April POSTPONED  10.30am - 5.30pm


Roadshow StoreRoadshow DateRoadshow Time
FairPrice Punggol Oasis Terraces14 - 15 March10.30am - 5.30pm
Giant Sembawang14 - 15 March12.30pm - 7.30pm
Sheng Siong 301 Woodlands St 3114 - 15 March8.30am - 3.30pm
FairPrice Xtra Ang Mo Kio Hub21-22 March10.30am - 5.30pm
FairPrice Rivervale Mall21-22 March10.30am - 5.30pm
Cold Storage Causeway Point21-22 March11.30am - 5.30pm
Cold Storage Compass One21-22 March11.30am - 5.30pm
Sheng Siong Yishun Junction 9 21-22 March10.30am - 5.30pm
Sheng Siong Blk 785E Woodlands Rise21-22 March12.30pm - 7.30pm
FairPrice Sun Plaza28-29 March POSTPONED 10.30am - 5.30pm
FairPrice Xtra Hougang One4-5 April POSTPONED10.30am - 5.30pm
FairPrice Northpoint City4-5 April POSTPONED12.30pm - 7.30pm
Fairprice Hougang Mall11-12 April POSTPONED10.30am - 5.30pm


Roadshow StoreRoadshow DateRoadshow Time
FairPrice Singpost 14 - 15 March11.30am - 5.30pm
FairPrice Eastpoint Mall14 - 15 March9.30am - 4.30pm
Giant Tampines14 - 15 March12.30pm - 7.30pm
Sheng Siong 506 Tampines Ave 414 - 15 March10.30am - 5.30pm
Giant Tampines21-22 March12.30pm - 7.30pm
FairPrice Tampines Mall 28-29 March POSTPONED10.30am - 5.30pm
Sheng Siong Bedok Central 209 Upper Changi Road (Bedok)4-5 April POSTPONED9.30am - 4.30pm
FairPrice Bedok (212 Bedok North St 1)11-12 April POSTPONED10.30am - 5.30pm


Roadshow StoreRoadshow DateRoadshow Time
FairPrice Xtra Jurong Point (Level 3)14 - 15 March12.30pm - 7.30pm
Giant IMM14 - 15 March12.30pm - 7.30pm
FairPrice Yew Tee Point21-22 March10.30am - 5.30pm
FairPrice Xtra JEM21-22 March12.30pm - 7.30pm
FairPrice Finest Clementi Mall 28-29 March POSTPONED10.30am - 5.30pm
Giant IMM28-29 March POSTPONED12.30pm - 7.30pm
Sheng Siong Bukit Batok 154A28-29 March POSTPONED8.30am - 1.30pm
Sheng Siong Tanglin Halt28-29 March POSTPONED9.30am - 4.30pm
Sheng Siong Blk 720A Clementi West 11-12 April POSTPONED9.30am - 4.30pm
Koko Krunch

Participating products include:

NESTLÉ KOKO KRUNCH (80g/170g/330g/500g), NESTLÉ HONEY STARS (80g/150g/300g/500g), NESTLÉ MILO Cereals (80g/170g/300g/330g/500g), NESTLÉ COOKIE CRISP (330g), NESTLÉ KOKO KRUNCH DUO (330g), NESTLÉ KOKO KRUNCH MAXX (250g), NESTLÉ KOKO KRUNCH Multipack (6x25g), NESTLÉ School Pack (140g), NESTLÉ FITNESSE Cereals (Assorted flavours, 330g-400g), NESTLÉ FITNESSE GRANOLA (Assorted flavours, 300g), NESTLÉ MILO Protein Granola (300g), NESTLÉ CHEERIOS Multigrain (300g), NESTLÉ Cornflakes (275g/325g/500g), NESTLÉ Honey Gold (370g), NESTLÉ KOKO KRUNCH Cereal Bars (6x25g).

Promotion packs included.

Promotion FAQ

Qn: Am I able to use reciepts from other stores to redeem the Under Armour backpack.

Ans: Depends on the retail store of redemption. If the reciepts are from a different retail banner of the Redemption Roadshows, we will unfortunately be unable to process redemption. Purchases have to be made at the same retailer as the Redemption Roadshow store. (e.g. Only purchases at FairPrice will be accepted for Fairprice Redemption Roadshows)

Qn: How many bags can each person redeem?

Ans: Each person is limited to a maximum redemption of 3 Under Armour Backpacks.

Qn: Are online reciepts accepted for the redemption?

Ans: Unfortunately, purchases made online will not be applicable for the In-store Redemption Roadshows. (e.g. FairPrice Online receipts will not be accepted at Redemption Roadshows)

More whole grain

All downloads

  •  Revised Terms & Conditions

    Revised Terms & Conditions

    March 26th, 2020 pdf, 140.65 KB
    Download now
  • Revised Terms & Conditions

    pdf, 140.65 KB
    March 26th, 2020
    pdf, 140.65 KB Download now

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    We've tried to answer as many of your questions as possible. You can search them all here:

    What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
    As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
    I’ve heard a low GI diet can help me lose weight. Is this true?

    It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

    Is Nestlé planning to launch gluten-free versions of its other cereals or cereal bars?
    Not yet, but we will keep listening and responding to people’s needs.
    Why do some breakfast cereals have different serving sizes labeled on pack?

    The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30 g serving could look tiny and unrealistic in a bowl – that's why we use 45 g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.

    Does the high GI of breakfast cereals negate the whole grain benefits?

    No. Even though some foods made with whole grain have a high GI, you can still benefit by including them in a healthy, balanced diet. Eating lots of whole grain can be good for the heart, even if the GI of the food is high. The whole population can benefit from eating more whole grain; the effect of low GI foods is still not clear.

    SHOW ALL FAQsPress to see all FAQs

    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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