Bag Better Grains - Promotion Cover Nestlé Cereals


Redeem an Under Armour Backpack worth $49 when you purchase $35 of any Nestle Breakfast Cereals at participating retailers! 2 colours available, while stocks last!

Redeem an Under Armour Backpack worth $49


Promotion Period: 6 March 2021 to  11 April 2021


Purchase $35 Nett of participating Nestle Breakfast Cereals at participating retailers to redeem an Under Armour Backpack worth $49!  Available in 2 colours- Black and Black-Grey

Participating Retailers include Cold Storage, FairPrice, Giant, Sheng Shiong, or any other participating retailer(s) as announced by Nestlé during the qualifying promotion period.

Terms & Conditions Apply. While Stocks Last!

Refer to full terms & conditions below.


There are 2 methods of redemption:



SMS to 90102322 in the following format:

NBC <space> Full Name <space> Receipt Number

(e.g. NBC John Lim 12345)

Note: Only the Black-Grey Colour is available for SMS redemption.



Please refer to roadshow schedule details below.

Note: Schedule of Roadshows may be subject to change without prior notice at Nestlé’s full discretion.


All Downloads

Roadshow Schedule and Terms & Conditions

  • full terms & conditions

    pdf, 174.26 KB
    March 5th, 2021
    pdf, 174.26 KB Download now
  • Sheng Siong

    pdf, 3.89 MB
    March 5th, 2021
    pdf, 3.89 MB Download now
  • fairprice

    pdf, 3.91 MB
    March 5th, 2021
    pdf, 3.91 MB Download now
  • giant

    pdf, 3.88 MB
    March 5th, 2021
    pdf, 3.88 MB Download now
  • cold storage

    pdf, 3.93 MB
    March 5th, 2021
    pdf, 3.93 MB Download now


Koko Krunch

Participating Products include:


NESTLÉ KOKO KRUNCH (80g/170g/330g/500g), NESTLÉ KOKO KRUNCH MAXX (300g), NESTLÉ HONEY STARS (80g/150g/300g/500g), NESTLÉ MILO Cereals (80g/170g/330g/500g), NESTLÉ COOKIE CRISP (330g), NESTLÉ KOKO KRUNCH DUO (330g), NESTLÉ KOKO KRUNCH Multipack (6x25g), NESTLÉ School Pack (140g), NESTLÉ FITNESSE Cereals (Assorted flavours, 330g-400g), NESTLÉ FITNESSE GRANOLA (Assorted flavours, 300g), NESTLÉ MILO Protein Granola (300g), NESTLÉ CHEERIOS Multigrain (300g), NESTLÉ GOLD Cornflakes (275g/325g/500g/525g), NESTLÉ Honey Gold (370g), NESTLÉ GOLD Crunchy Oat Granola 315g, NESTLÉ KOKO KRUNCH Cereal Bars 25g/Multipack 6x25g/Multipack 4X25g and all related promotion packs, subject to in-store availability.

Promotion FAQ

Qn: Am I able to use reciepts from other stores to redeem the Under Armour backpack.

Ans: Depends on the retail store of redemption. If the reciepts are from a different retail banner of the Redemption Roadshows, we will unfortunately be unable to process redemption. Purchases have to be made at the same retailer as the Redemption Roadshow store. (e.g. Only purchases at FairPrice will be accepted for Fairprice Redemption Roadshows)

Qn: How many bags can each person redeem?

Ans: Each person is limited to a maximum redemption of 3 Under Armour Backpacks.

Qn: Are online reciepts accepted for the redemption?

Ans: Unfortunately, purchases made online will not be applicable for the In-store Redemption Roadshows. (e.g. FairPrice Online receipts will not be accepted at Redemption Roadshows)

More whole grain

    cereal brands& Products


    We've tried to answer as many of your questions as possible. You can search them all here:

    What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
    As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
    I’ve heard a low GI diet can help me lose weight. Is this true?

    It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

    Is Nestlé planning to launch gluten-free versions of its other cereals or cereal bars?
    Not yet, but we will keep listening and responding to people’s needs.
    Why do some breakfast cereals have different serving sizes labeled on pack?

    The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30 g serving could look tiny and unrealistic in a bowl – that's why we use 45 g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.

    Does the high GI of breakfast cereals negate the whole grain benefits?

    No. Even though some foods made with whole grain have a high GI, you can still benefit by including them in a healthy, balanced diet. Eating lots of whole grain can be good for the heart, even if the GI of the food is high. The whole population can benefit from eating more whole grain; the effect of low GI foods is still not clear.

    SHOW ALL FAQsPress to see all FAQs

    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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