Our Cookies Policy

Thank you for visiting www.nestle-cereals.com/sg/en/.  This cookie notice applies to the Website, any website or branded pages on third party platforms (e.g. YouTube and Facebook) and applications accessed or used through such websites or platforms which are operated by or on behalf of Nestlé ("Nestle Site").

By using a Nestlé Site, you are consenting to our use of cookies and other tracking technology in accordance with this notice. If you do not agree to our use of cookies and other tracking technology in this way, you should set your browser settings accordingly or not use the Nestlé Site. If you disable cookies that we use, this may impact your user experience while on the Nestlé Site.

When using a mobile device to connect to the internet, you should also refer to the privacy notice of the specific App you are using to understand its specific data collection practices.

1. What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

See below for details on what information is collected by cookies and how we use that information. For more information about the kind of data we collect, please read our Privacy Policy.

2. How and why does Nestlé use them?

Nestlé uses cookies to gain a better understanding how visitors use this website. Cookies help us tailor Nestlé websites to your personal needs, to improve their user-friendliness, gain customer satisfaction feedback on our websites (through designated partners) and to communicate to you elsewhere on the web. To enable this some cookies are applied when you enter our sites (see links for various Nestlé sites for further details).

Nestlé keeps all the information collected from cookies in a non–personally identifiable format. Nestlé cookies located on your computer do not retain your name or your IP address.

3. What type of cookies does Nestlé use?

The following types of cookies are used on Nestlé websites.

Necessary cookies These are cookies that are strictly necessary for the operation of a website. Without these cookies, this website won’t work properly. Accordingly, we are not asking you for your specific consent for those cookies. For all other cookies your informed consent is required.

Session cookies Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

Functional/Persistent Cookies These are cookies which are set up to improve the functionality of the website. For example, cookies that remember the content you previously viewed on this website or the email address and password you provided when registering during an earlier visit to this website. Cookies may also remember items you have previously placed in your shopping cart while visiting a Nestlé website. Using Functional cookies, therefore, may allow us to serve you content tailored to your interests and save you the time of having to re-register or re-enter information when you re-visit this website or try to access certain member-only sections. On some websites, cookies enable us to store your favourite recipes, activities, points or high scores. We may also use Cookies to lockout underage users from certain activities.

Cookies that send information to us These are the cookies that we set on a Nestlé Site and they can only be read by that site. This is known as a "First Party" cookie.

We also place cookies on brand ads which are placed on other websites owned by third parties (e.g. Facebook). We obtain information via those cookies when you click on or interact with the advertisement. In this situation the brand is placing a “Third Party” cookie. The brand may use the information obtained by these cookies to serve you with advertising that is relevant and of interest to you based on your past online behaviour.

Cookies that send information to other companies These are cookies that are set on a Nestlé Site by our partner companies (e.g. Facebook or advertisers). They may use the data collected from these cookies to anonymously target advertising to you on other websites, based on your visit to this Website. For example, if you use a social widget (e.g. the Facebook icon) on the Website, it will record your “share” or “like”. Facebook (as the company setting the cookie) will collect the data. This is known as a “Third Party’’ cookie.

Demographics and Interest Reporting Some of our websites use Google Analytics Demographics and Interest Reporting to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. This is done using something called the DoubleClick cookie. If you don’t want your information collected in this way, you can:

  • use Google’s Ad Settings to opt out of Display Advertising; or
  • use Google's Browser add-on to opt out of Google Analytics

DoubleClick cookies contain no personally identifiable information. Sometimes the DoubleClick cookie will contain an additional identifier that is similar in appearance to the cookie ID, and is used to identify an ad campaign to which a user was exposed previously.

We will not use any information reported by Google Analytics Demographics and Interest Reporting to identify any individual user of our site.

Find out more about Google Analytics Demographics and Interest Reporting.

4. How can I change my cookie settings?

Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of this website if you do so. See your browser 'help' button for how you can do this. You do not need to have cookies on to use or navigate through many parts of this and other Nestlé websites. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences.

To delete the cookies and all information gathered, and otherwise change your cookie settings please click the following link.

The Site allows you to choose NOT to allow the services which create and use these cookies to run, although you may not have access to all the features of the Site if you do so. To do this now, just scroll up the page and click on the "Change Cookie Settings" link higher up.

For useful information on cookies, see AboutCookies.org

Legal Notice Update

We reserve the right to make any changes and corrections to this notice. Please refer to this page from time to time to review these and new additional information.

© 2014 Nestlé. All rights reserved.

    cereal brands& Products

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    We've tried to answer as many of your questions as possible. You can search them all here:

    What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
    As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
    I’ve heard a low GI diet can help me lose weight. Is this true?

    It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

    Is Nestlé planning to launch gluten-free versions of its other cereals or cereal bars?
    Not yet, but we will keep listening and responding to people’s needs.
    Why do some breakfast cereals have different serving sizes labeled on pack?

    The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30 g serving could look tiny and unrealistic in a bowl – that's why we use 45 g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.

    Does the high GI of breakfast cereals negate the whole grain benefits?

    No. Even though some foods made with whole grain have a high GI, you can still benefit by including them in a healthy, balanced diet. Eating lots of whole grain can be good for the heart, even if the GI of the food is high. The whole population can benefit from eating more whole grain; the effect of low GI foods is still not clear.

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