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Bowl of FITNESSE cereals with fruits and yogurt

Be Body Positive with Nestlé FITNESSE®

FITNESSE® believes that feeling confident about our bodies starts by taking simple positive actions! This is why we launched Mission Body Positive as a valuable and supportive partner for women.

Start your day with FITNESSE®!

Simply delicious, those crispy flakes have whole grain as the no.1 ingredient and contain 10 vitamins and minerals, including calcium and iron. So you can get your day off to a wholesome start and smile all morning!

Living Body Positive starts here

Women everywhere and every size, shape and age seem to be unsatisfied with their bodies –and this nagging negativity holds us back from achieving all that we are capable of. FITNESSE® doesn’t accept this and wants to change it. So we are launching Mission Body Positive to help raise women’s self-esteem about their bodies so that they can be more confident in themselves. But we know it’s not that easy! That is why FITNESSE® wants to partner with you and show you amazing ways to Eat Positive, Act Positive and Think Positive.

FITNESS Mission Body Positive manifesto

Join Mission Body Positive

At FITNESSE®, we believe it’s about Body Positivity, not body perfection.

Nestlé FITNESS cereals Eat Positive

Eat Positive, feel positive!

Eating Positive is the first step to Living Body Positive. Start your day with a complete and healthy breakfast, including a bowl of FITNESSE®.

Be Body Positive using body language!

Body language is incredibly powerful in helping us feel Body Positive! By partnering with a body language expert, FITNESSE® brings you simple body language tips to try for yourself. Find more tips here.

Woman teaching body language basics

Committed to fight against breast cancer

We champion the everyday health and well-being of women, which is why for 7 years we have been supporting the fight against breast cancer. Click here to learn more about our commitment.

a bowl with Cheerios and strawberries

Working to Make Breakfast Better

We know that nutrition is important to you. That’s why we keep working to improve our recipes to make breakfast better. Check here to find out more

READ MORE Read the full article "Working to Make Breakfast Better"

Footnotes

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    Let'stalk

    We've tried to answer as many of your questions as possible. You can search them all here:

    What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

    As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

    I’ve heard a low GI diet can help me lose weight. Is this true?

    It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

    Is Nestlé planning to launch gluten-free versions of its other cereals or cereal bars?

    Not yet, but we will keep listening and responding to people’s needs.

    Why do some breakfast cereals have different serving sizes labeled on pack?

    The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30 g serving could look tiny and unrealistic in a bowl – that's why we use 45 g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.

    Does the high GI of breakfast cereals negate the whole grain benefits?

    No. Even though some foods made with whole grain have a high GI, you can still benefit by including them in a healthy, balanced diet. Eating lots of whole grain can be good for the heart, even if the GI of the food is high. The whole population can benefit from eating more whole grain; the effect of low GI foods is still not clear.

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    We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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