# GET TO KNOW OUR Cereal Ingredients! ![GET TO KNOW OUR INGREDIENTS!](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/GET%20TO%20KNOW%20OUR%20INGREDIENTS%21.jpg.webp?h=f20edfd1&itok=mgtfEPQk) To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible. Read on to discover what key ingredients are in your favourite breakfast cereals. [![whole grainS](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/WHOLEGRAIN_2%20%281%29.png.webp?itok=qmq75y_0)](https://www.nestle-cereals.com/sg/nutrition/whole-grain) ### 8g (per serving) ## whole grainS More than 90% of our breakfast cereal recipes have whole grain as the #1 ingredient and each one carrying the green banner has a minimum 8g of whole grain per 30g serving! We were the first major global cereal company to commit to having whole grain as the No. 1 ingredient. Since 2003 we are very proud to have introduced 50% more whole grain to our products. [FIND OUT MORE!](/sg/nutrition/whole-grain) ![VITAMINS & MINERALS](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2895%29.png.webp?itok=qNaaraKA) ### 15% ## VITAMINS & MINERALS We enrich our cereals by adding vitamins and minerals to most of them, although the amount varies according to geographical areas and current legislation. Whenever vitamins or minerals are added to one of our products, we ensure that these additions correspond to at least 15% of the recommended daily allowance per serving. ![ARTIFICIAL COLOURS & FLAVOURS](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/ARTIFICIAL%20COLOURS%20%26amp%3B%20FLAVOURS_2.png.webp?itok=yR7AEJr-) ### 0% ## ARTIFICIAL COLOURS & FLAVOURS All of our breakfast cereals that carry the Green Banner do not contain artificial colours and flavours! So if it’s tasty cocoa, luscious honey or succulent cinnamon – you won’t find any artificial colours or flavours, just a great tasting, nutritious breakfast cereal. [![SUGAR](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2874%29.png.webp?itok=imtJIZhP)](https://www.nestle-cereals.com/sg/our-promises/better-food) ### -20% since 2003 ## SUGAR Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Most cereal is made mostly from grain, which can make it a good source of fibre and contains vitamins and minerals. So, sugar is merely its partner (or maybe we should say sweetheart?). Since 2013 we have reduced sugar in our products by 20%. If you're in need of tasty, low sugar breakfast cereals, click below to read out more about our efforts to improve the nutritional profile of our cereals. [DISCOVER OUR PROMISES](/sg/our-promises/better-food) [![salt](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2873%29.png.webp?itok=YA8IZ_LO)](https://www.nestle-cereals.com/sg/our-promises) ### -25% since 2003 ## SALT We add a pinch of salt to our cereals to improve their taste and texture. Each of our nutritious breakfast cereals has a very specific recipe that has been developed through numerous consumer tests. Thus, we can offer you a product that you will love, both with a delicious taste and a long shelf life. We have been working to reduce salt levels gradually in our cereals over the last fifteen years, already cutting salt by 25% on average. [DISCOVER OUR PROMISES](/sg/our-promises) ## Any questoins? ### How much reformulation work has been forced on you? We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and removal of artificial colors & flavors. Read [more](/sg/our-promises/better-food) ### What exactly is whole grain? Every grain grows whole grain, but a grain is only a whole grain if it has all three parts intact which are all full of nutrients - this includes: • The bran • The endosperm (starchy centre) • The germ (the core with the seed) Find out [more](/sg/nutrition/whole-grain) ### How much cereal should I eat each day? Approximate cereal portion guidance is: 25 to 30 grams for children and 30 to 45 grams for adults. To be sure about your product, check the packaging. Read [more here](/sg/blog/nutrition/healthy-breakfast/cereal-serving-size) ### What minerals and vitamins does Nestlé enrich its breakfast cereals with? Most Nestlé breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin or B3, pantothenic acid or B5, folic acid or B9 and, in some recipes, vitamin D), and 2 minerals (calcium and iron). [Read more here.](/sg/nutrition/fortified-cereal) ### How much saturated fat does palm oil contain? About 50%, which is about the same as products like butter. However, we only use small amounts of palm oil in most of our breakfast cereals, meaning no significant impact on the amount of saturated fat in our products. ### What is coeliac disease? Coeliac disease is a lifelong autoimmune disease, caused by the immune system reacting to gluten. Read more about a gluten free breakfast. PreviousNext [Read our FAQ](/sg/faqs) [![We promise to continually improve the nutritional value of our food](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2836%29.png.webp?h=334794a6&itok=PxXMOADP)](https://www.nestle-cereals.com/sg/our-promises/better-food) ## [We promise to continually improve the nutritional value of our food](https://www.nestle-cereals.com/sg/our-promises/better-food) Breakfast is part of a healthy and balanced diet. Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important. [BETTER FOOD](/sg/our-promises/better-food) ## BREAKFAST NUTRITION ARTICLES [![Immunity and cereals - Fortification](/sg/sites/g/files/qirczx1011/files/styles/1_1_450px_width/public/2022-07/108348707%20%281%29.jpg.webp?h=d4037e08&itok=00RLVr4D)](https://www.nestle-cereals.com/sg/blog/fortification/immunity) Reading time: 5 min. Fortification ## [Vitamin D Cereals](/sg/blog/fortification/immunity) [View more](/sg/blog/fortification/immunity "View more - Vitamin D Cereals") [![What Is Fibre and How to Get More of It in Your Diet](/sg/sites/g/files/qirczx1011/files/styles/1_1_450px_width/public/2022-07/uk_nbc_shredded-wheat-cereal-bar-2048x1160_stagevisual_001.jpeg.webp?h=36ff9c3c&itok=rdueIHt6)](https://www.nestle-cereals.com/sg/blog/nutrition/what-is-fibre) Reading time: 5 min. Breakfast Diet ## [Fiber Rich Foods](/sg/blog/nutrition/what-is-fibre) [View more](/sg/blog/nutrition/what-is-fibre "View more - Fiber Rich Foods") [![Cereal Toppings with iron](/sg/sites/g/files/qirczx1011/files/styles/1_1_450px_width/public/2022-07/1182080403%20%281%29.jpg.webp?h=673165f6&itok=hngg7ZK7)](https://www.nestle-cereals.com/sg/blog/fortification/iron) Reading time: 5 min. Fortification ## [Iron Fortified Cereal](/sg/blog/fortification/iron) [View more](/sg/blog/fortification/iron "View more - Iron Fortified Cereal") PreviousNext [DISCOVER](/sg/blog)