![logo better food](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2868%29.png.webp?h=5d1fca7d&itok=Tk0Lx_SN) 

 

![OUR PROMISES - BETTER FOOD](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/Better%20Food.png.webp?h=334794a6&itok=RS-gG2cD) 

 

 

Nestlé Cereals / BETTER FOOD

# Good Breakfast: WE PROMISE TO CONTINUALLY IMPROVE THE NUTRITIONAL VALUE OF OUR FOOD

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## Our pursuit of a better breakfast will never end.

We promise to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs

Over the last 19 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors.



 

 







## Our constant innovation

We are able to offer our consumers breakfast cereals which:

• Are comparatively lower in salt and sugar, have a higher level of whole grain, and added essential nutrients

• Take advantage of nutrition trends and science to deliver better products to our consumers

• Embrace new ways of delivering great taste



 

 







 

 







![Better Food - Our promises](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/betterFood.jpg.webp?h=7e51c04f&itok=lNdLhGPq) 

 

 

## BETTER FOOD PROMISE

We were the first major global cereal company to commit to having whole grain as the main ingredient in our cereals.



 













## Since 2003 we are very proud that in all our cereals carrying the green banner, we have\*:

 

50%

more whole grain introduced, for a minimum of 8g whole grain in each serving



 

 

 







 

20%**

Sugar reduction



 

 

 







 

25%**

Salt reduction



 

 

 







 

 







## All footnotes

  \*on average in our recipes, between 2003 and 2018

\*\* based on Nestlé-branded breakfast cereals and bars total 2018 volume. Sugar levels are based on labeled values.



 

 







 

 







## GLOBALLY AS OF TODAY

 

&gt; 95%

of our ready-to-eat breakfast cereals for children and teenagers have whole grain as the main ingredient.



 

 

 







 

99%

of the portfolio has 3g or more fiber per 100g



 

 

 







 

&gt; 76%

of our cereals have equal to or less than two teaspoons of sugar (7.5g) per 30g serving



 

 

 







 

95%

of our cereals have less than 450mg of sodium per 100g



 

 

 







 

 







***"But we know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love."***



 







[![Working to Make Breakfast Better!](/sg/sites/g/files/qirczx1011/files/styles/1_1_768px_width/public/2022-07/NutricionLP_1.png.webp?h=e0ce08cc&itok=lMfksKCB)](https://www.nestle-cereals.com/sg/nutrition) 

 

 

## [Working to Make Breakfast Better!](https://www.nestle-cereals.com/sg/nutrition)

Your voice is leading the way to make breakfast better every day and helping us to provide a more nutritious breakfast option.



[READ MORE](/sg/nutrition)

 













## BETTER FOOD ARTICLES

[![Frequently asked questions](/sg/sites/g/files/qirczx1011/files/styles/1_1_450px_width/public/2022-06/How%20to%20Make%20Cereals_1.png.webp?h=e0ce08cc&itok=GkmkJMKF)](https://www.nestle-cereals.com/sg/blog/nutrition/how-to-make-cereals) 

 

Reading time: 5 min.

 

Breakfast Diet

##  [Whole from Field to Bowl: How We Make Tasty Breakfast Cereals](/sg/blog/nutrition/how-to-make-cereals)



 [View more](/sg/blog/nutrition/how-to-make-cereals "View more - Whole from Field to Bowl: How We Make Tasty Breakfast Cereals")



 







[![What really makes a healthy breakfast? The International Breakfast Research Initiative (IBRI)](/sg/sites/g/files/qirczx1011/files/styles/1_1_450px_width/public/2022-06/TopBanner_1.png.webp?h=e0ce08cc&itok=aKhf4-sH)](https://www.nestle-cereals.com/sg/blog/nutrition/better-breakfast) 

 

Reading time: 5 min.

 

Breakfast Diet

##  [What really makes a best breakfast? The International Breakfast Research Initiative (IBRI)](/sg/blog/nutrition/better-breakfast)



 [View more](/sg/blog/nutrition/better-breakfast "View more - What really makes a best breakfast? The International Breakfast Research Initiative (IBRI)")



 







[![balanced_breakfast_cereals](/sg/sites/g/files/qirczx1011/files/styles/1_1_450px_width/public/2022-09/balanced_breakfast_cereals_0.JPG.webp?h=bda17675&itok=tIRz-_8z)](https://www.nestle-cereals.com/sg/blog/nutrition/balanced-breakfast) 

 

Reading time: 5 min.

 

Breakfast Diet

##  [BUILD YOUR Healthy Breakfast](/sg/blog/nutrition/balanced-breakfast)



 [View more](/sg/blog/nutrition/balanced-breakfast "View more - BUILD YOUR Healthy Breakfast")



 









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<a aria-label="VIEW MORE - BETTER FOOD ARTICLES" href="" hreflang="en">VIEW MORE</a>

 







## OUR PROMISES

###  [ Better CPW](/sg/our-promises/better-cpw)



 

 [View more](/sg/our-promises/better-cpw "View more -  Better CPW")

 





 

###  [Better Planet ](/sg/our-promises/better-planet)



 

 [View more](/sg/our-promises/better-planet "View more - Better Planet ")

 





 

###  [BETTER LIVES](/sg/our-promises/better-life)



 

 [View more](/sg/our-promises/better-life "View more - BETTER LIVES")

 





 

 

 



 

 



 







## OUR CEREALS

[![](/sg/sites/g/files/qirczx1011/files/styles/crop_thumbnail/public/2023-09/CPW_KitKat%20Cereal%20Packaging%20Adaptation_Front_FA%20SIM.png.webp?itok=YDydb6IY)](https://www.nestle-cereals.com/sg/cereals/kitkat-cereal) 

 

##  KITKAT® CEREAL 



 [View more](/sg/cereals/kitkat-cereal "View more - KITKAT® CEREAL")

 

 







[![](/sg/sites/g/files/qirczx1011/files/styles/crop_thumbnail/public/2023-04/5_0.png.webp?itok=W834e2UK)](https://www.nestle-cereals.com/sg/cereals/cheerios) 

 

##  CHEERIOS® 



 [View more](/sg/cereals/cheerios "View more - CHEERIOS®")

 

 







[![TRIX](/sg/sites/g/files/qirczx1011/files/styles/crop_thumbnail/public/2023-03/3D-Trix-330g_FOP.png.webp?itok=2YkZ3IQZ)](https://www.nestle-cereals.com/sg/cereals/trix-11) 

 

##  TRIX 



 [View more](/sg/cereals/trix-11 "View more - TRIX")

 

 







[![MILO® with Wholegrain for Energy](/sg/sites/g/files/qirczx1011/files/styles/crop_thumbnail/public/2023-03/MILO%C2%AE%20WITH%20WHOLEGRAIN%20FOR%20ENERGY.png.webp?itok=g8kbUu3z)](https://www.nestle-cereals.com/sg/cereals/milo) 

 

##  MILO® 



 [View more](/sg/cereals/milo "View more - MILO®")

 

 







[![Honey Stars Packshot.](/sg/sites/g/files/qirczx1011/files/styles/crop_thumbnail/public/2024-11/Honey%20Stars%20300g_HCS%20Logo_Paste%20on%20Front%20of%20Pack_Packshot.png.webp?itok=48zWkdRJ)](https://www.nestle-cereals.com/sg/cereals/honey-stars) 

 

##  HONEY STARS® 



 [View more](/sg/cereals/honey-stars "View more - HONEY STARS®")

 

 







[![fitnesse-cranberry](/sg/sites/g/files/qirczx1011/files/styles/crop_thumbnail/public/2023-03/fitnesse-cranberry.png.webp?itok=OORFycMb)](https://www.nestle-cereals.com/sg/cereals/fitness) 

 

##  FITNESSE® 



 [View more](/sg/cereals/fitness "View more - FITNESSE®")

 

 







[![GOLD®](/sg/sites/g/files/qirczx1011/files/styles/crop_thumbnail/public/2023-03/gold-corn_0.png.webp?itok=p_8qMchk)](https://www.nestle-cereals.com/sg/cereals/gold-corn-flakes) 

 

##  GOLD CORN FLAKES® 



 [View more](/sg/cereals/gold-corn-flakes "View more - GOLD CORN FLAKES®")

 

 







[![Koko Krunch packshot](/sg/sites/g/files/qirczx1011/files/styles/crop_thumbnail/public/2024-11/7420261_44306212_KKR_300G_CTN_Front.png.webp?itok=LET4kvod)](https://www.nestle-cereals.com/sg/cereals/koko-krunch) 

 

##  Koko Krunch® 



 [View more](/sg/cereals/koko-krunch "View more - Koko Krunch®")

 

 









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