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Bowl of FITNESS cereals with fruits and yogurt

Be Body Positive with Nestlé FITNESS®

FITNESS® believe that feeling confident about our bodies starts by taking simple positive actions! This is why we launched Mission Body Positive as a valuable and supportive partner to women.

Start your day with FITNESS®!

Simply delicious, those crispy flakes have whole grain as n°1 ingredient and contain 10 vitamins and minerals, including calcium and iron. So you can get your day off to a wholesome start and smile all morning!

Living Body Positive starts here

Women everywhere and every size, shape and age seem to be unsatisfied with their bodies –and this nagging negativity holds us back from achieving all that we are capable of. FITNESS® doesn’t accept this and wants to change it. So we are launching Mission Body Positive to help raise women’s self-esteem around their bodies so that they can be more confident in themselves. But we know it’s not that easy! That is why FITNESS® wants to partner with you and show you amazing ways to Eat Positive, Act Positive and Think Positive.

Nestlé FITNESS Mission Body Positive logo
FITNESS Mission Body Positive manifesto

Join Mission Body Positive

At FITNESS®, we believe it’s about Body Positivity, not body perfection.

Nestlé FITNESS cereals Eat Positive

Eat Positive, feel positive!

Eating Positive is the first step to Living Body Positive. Start your day with a complete and healthy breakfast, including a bowl of FITNESS®.

Be Body Positive using body language!

Body language is incredibly powerful in helping us feel Body Positive! By partnering with a body language expert, FITNESS® brings you simple body language tips to try for yourself. Find more tips here.

Woman teaching body language basics

Committed to fight against breast cancer

We champion the everyday health and well-being of women, which is why for 7 years we have been supporting the fight against breast cancer. Click here to learn more about our commitment.

Nestlé FITNESS Mission Body Positive logo
Woman with determined attitude

Be critical of your body

It’s OK to be critical of your body when it comes to breast self-exams. We want to help you to integrate them into your lifestyle.

Discover FITNESS® Granola

Need a delicious breakfast that will nourish your mornings? Treat yourself with our three delicious wholegrain oats granolas. 

Two bowls of Fitness breakfast cereal on a table


  1. With calcium for energy release and fiber.


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We've tried to answer as many of your questions as possible. You can search them all here:

Do Nestlé products in emerging countries have more salt than products in developed/developing countries?

For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.

What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

How can I find foods made with whole grain?

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

I’ve heard a low GI diet can help me lose weight. Is this true?

It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

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We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.


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