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Find Out More About NAT™ Bears Breakfast Cereals

OUR STORY 

 

Behind NAT™ Bears breakfast cereals is Cereals Partners Worldwide. We have been making cereals for over 35 years, but you will know us by more familiar brands like Shreddies®, Cheerios® and Shredded Wheat®  

When creating NAT™ Bears we had one goal:  to create a new brand of breakfast cereals that would be both loved by kids and with a nutritional profile that would reassure parents.

We have stress tested it with families, who, week after week  have kindly opened their doors for us, taken us to do their shopping with them, accepted all our questions and tested a multitude of prototypes. We made a few tweaks... And now we're sending NAT™ Bears breakfast cereals out into the world! 

We believe that ingredients coming from nature and minimally processed are better. This is why the ingredients in NAT™ Bears:

• Are carefully selected and from natural origins

• Come from raw ingredients you know: oats, honey…

• Contain Whole Grain oat as the number 1 ingredient

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NAT BEARS, 1,001 ways to enjoy!

NAT BEARS, 1,001 ways to enjoy!

DUNK AND CRUNCH, OR SOAK AND SPOON, OR HOWEVER YOU LIKE 

ONE BEAR = THE RECOMMENDED PORTION FOR BREAKFAST 

1 BEAR + MILK= I BOWL OF CEREAL

 NAT™ Bears Breakfast Cereals Are On a Mission

 

To bring the best tasty ingredients from natural origins to the table! We've got wholegrain oats and delicious dark chocolate or honey in every bear. Enjoy!

We believe that ingredients coming from nature and minimally processed are better. This is why the ingredients in NAT™ Bears:

• are carefully selected and from natural origins

• come from raw ingredients you know: fruits, oats, honey…

• contain Whole Grain as the number 1 ingredient

    Naturally curious?

    Where can I buy NAT™ Bears?

    NAT™ Bears is currently available in Sainsbury's and we hope to be available in other supermarkets soon! 

    Who are NAT™ cereals for?

    These breakfast cereals were originally designed for kids, but sometimes parents can't resist them!

    Who produces NAT™?

    NAT™ is a new breakfast cereal brand created by Cereal Partners Worldwide (a joint venture between Nestlé & General Mills), a business that produces and distributes breakfast cereal brands such as Shreddies®, Cheerios®, and Shredded Wheat®. 

    Who is Helen the Racoon?

    Helen Raccoon is a character that typifies the many parents we met and interviewed during NAT’s creation. Helen, just like the parents who were interviewed, wants to feed her cubs the tastiest foods made with carefully sourced ingredients without any fuss at breakfast time.

    How do you eat NAT Bears?

    There are many ways to eat NAT Bears! You can SOAK and SPOON or DUNK and CRUNCH!

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