Ever wondered how we select our ingredients?
To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible.
Our in-house experts work closely with farmers, producers, traders and suppliers, carefully selecting just the right grains to give you the quality and consistency you expect from a Nestlé Breakfast Cereal.
So when you pour your CHEERIOS into your breakfast bowl, you know exactly what you’re getting: great taste, responsibly-sourced ingredients and no surprises!
A local touch
The grains in our recipes are grown as close to our factories as possible. If there are quality ingredients on your doorstep, why travel half-way round the world looking for them?!
We strive to work with local farmers whenever we can and have the ambition to build closer relationships with more growers in the future.
Over the next three or four years, we’ll be rolling out our successful farmers partnerships worldwide - where we work with the people at the heart of grain production, we help them use natural farming methods, get the best ground and soil quality and keep growing more and more of the good stuff to keep your appetites satisfied!
Step by step
We go through a rigorous seven step process when we’re sourcing and selecting our ingredients. In this way, we can identify the exact source of the different ingredients we need for our breakfast cereal production, like cereal grains, sugar and cocoa, as well as the cardboard we use for our packaging, most of which is recyclable. And we always insist on the highest quality.
See… there’s more to your breakfast cereal than meets the eye!
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We've tried to answer as many of your questions as possible. You can search them all here:
Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
How can I find foods made with whole grain?
I’ve heard a low GI diet can help me lose weight. Is this true?
Why does Nestlé label vegetable oil?
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.
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