Skip to content
  • Nestle Cereals Nestle Cereals
A bowl full of whole grain Nesquik cereal with milk

Sugar

The sweet story about cereal and sugar

Brown or white, granulated or caster, in cubes or sachets, sugar’s been around since Christopher Columbus brought a bit of sugar cane back from the Canary Islands (there’s a fact that could impress the rest of the family!). It’s one of the ingredients in many foods, including breakfast cereals.

Sugars intake in breakfast examples

What is sugar's role?

Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Cereal is made mostly from grain, which can make it a good source of fibre, vitamins and minerals. So sugar is merely its partner (or maybe we should say sweetheart?).

 

a spoon of Fitness corn flakes with milk

Just how sweet?

Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults (8% for children[1]). And studies show that children who eat pre-sweetened breakfast cereal show no difference in their overall daily intake of sugars compared to those who don’t[2].

So there you have it – the sweet truth about breakfast cereal and sugar.

a father and his son with their bowls of cereals looking at each other and smiling

Break out the breakfast cereal – it’s too good not to!

Cereal is a delicious way to get the most out of your breakfast. Find out what makes cereal part of a balanced breakfast.

READ MORE Read the full article "Break out the breakfast cereal – it’s too good not to!"

Footnotes

  1. Bates B et al (2016) National Diet and Nutrition Survey. Results from Years 5-6 (combined) of the Rolling Programme (2012/13 – 2013/14) London: Public Health England
  2. Albertson AM, Thompson DR, Franko DL et al (2011) Weight indicators and nutrient intake in children and adolescents do not vary by sugar content in ready-to-eat cereal: results from National Health and Nutrition Examination Survey 2001-2006. Nutr Res. Mar;31(3):229-36. • Bachman JL, Reedy J, Subar AF et al (2008) Sources of food group intakes among the U.S. population, 2001-2002. J Am Diet Assoc.;108(5):804-14. • INCA2 (2008) French National Dietary Survey.

Also Interesting

a father and his son with their bowls of cereals looking at each other and smiling

Break out the breakfast cereal – it’s too good not to!

Footnotes

cereal brands& Products

Nestle Cereals Box Bowls Logo
brand logo cheerios
Cookie Crisp Logo
Curiously Cinnamon logo
Golden Grahams logo
Golden Nuggets logo
Brand logo lion
brand logo nesquik
breakfast to go
GoFree logo
Shredded Wheat logo
Shreddies cereal logo

Let'stalk

I'd like to contact Nestlé Cereals because

We've tried to answer as many of your questions as possible. You can search them all here:

 

Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.
I’ve heard a low GI diet can help me lose weight. Is this true?
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Why does Nestlé label vegetable oil?
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.
SHOW ALL FAQsPress to see all FAQs

We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

 

Return Address

If you are unhappy with your purchase, please return it to:

 

Consumer Services
FREEPOST NESTLÉ UK
CONSUMER SERVICES

Consumer Service

Call our Consumer Services careline free on:

00800 0789 0789

Phone lines are open 9am to 5pm Monday to Friday.

 

Twitter

You can now also contact us via Twitter:

@NestleCerealsUK