The sweet story about cereal and sugar
Brown or white, granulated or caster, in cubes or sachets, sugar’s been around since Christopher Columbus brought a bit of sugar cane back from the Canary Islands (there’s a fact that could impress the rest of the family!). It’s one of the ingredients in many foods, including breakfast cereals.
Sugars intake in breakfast examples
What is sugar's role?
Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Cereal is made mostly from grain, which can make it a good source of fibre, vitamins and minerals. So sugar is merely its partner (or maybe we should say sweetheart?).
Just how sweet?
Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults (8% for children). And studies show that children who eat pre-sweetened breakfast cereal show no difference in their overall daily intake of sugars compared to those who don’t.
So there you have it – the sweet truth about breakfast cereal and sugar.
- Bates B et al (2016) National Diet and Nutrition Survey. Results from Years 5-6 (combined) of the Rolling Programme (2012/13 – 2013/14) London: Public Health England
- Albertson AM, Thompson DR, Franko DL et al (2011) Weight indicators and nutrient intake in children and adolescents do not vary by sugar content in ready-to-eat cereal: results from National Health and Nutrition Examination Survey 2001-2006. Nutr Res. Mar;31(3):229-36. • Bachman JL, Reedy J, Subar AF et al (2008) Sources of food group intakes among the U.S. population, 2001-2002. J Am Diet Assoc.;108(5):804-14. • INCA2 (2008) French National Dietary Survey.
I'd like to contact Nestlé Cereals because
We've tried to answer as many of your questions as possible. You can search them all here:
Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
How can I find foods made with whole grain?
I’ve heard a low GI diet can help me lose weight. Is this true?
Why does Nestlé label vegetable oil?
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.
If you are unhappy with your purchase, please return it to:
FREEPOST NESTLÉ UK
Call our Consumer Services careline free on:
Phone lines are open 9am to 5pm Monday to Friday.
You can now also contact us via Twitter: