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Whole Grain

TODAY 19th November we are celebrating International Whole Grain Day

Whole grains are an important part of a healthy balanced diet.[1] And it’s not just hype or a fad. So what is whole grain exactly? Well, the clue is in the name…whole grains are the complete grain, with all its nutrients. Unlike refined grains, nothing has been taken away and thats why we are celebrating! 

Committed to providing more whole grain and fibre in our cereals

19th November 2019: Today here at Nestlé Cereals we joins a global consortium of public health experts, scientists, consumer groups, manufacturers and government regulators to launch International Whole Grain Day at the European Parliament: raising awareness of whole grain and calling on governments to prioritise it in their national dietary guidelines.

Known as ‘the Whole Grain initiative’, the consortium unites high-profile organisations including Cereal Partners globally, the European Public Health Alliance and European Cancer Leagues in the shared aim of increasing whole grain intake worldwide, not only for healthier lives but for a healthier planet.

And at Nestlé Cereals, we are committed to helping you and your family eat more of the good stuff that contributes to a healthier life - fibre and whole grain. According to the World Health Organization, we should be eating more whole grain products along with more fruits, vegetables, legumes and nuts.

Based on the wealth of evidence showing that whole grain is an important part of a balanced diet, we have taken significant steps to add more whole grain in our cereals over the past decade. Every Nestlé Cereal with the green banner has whole grain as the number one ingredient – it contains at least 8 grams of whole grain per serving, helping you to get more fibre and whole grain in your diet.

You can find out more about the World Health Organization commissioned study here: https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(18)31809-9/fulltext

whole grain nestle cereals

What about white?

Illustration of a whole grain

When grains are refined to make ‘white’ products, like white bread, and white rice and pasta, the outer parts of the grain are thrown away and only the middle section is used. It’s fine to eat refined foods – don’t panic! – they’re good for you too, they just don't contain as many nutrients as their whole grain sibling.

Bran: The fibre-rich outer layer contains protein and B vitamins

Endosperm: The starchy bit in the middle includes protein and carbohydrates for energy, and some B vitamins

Germ: Packed with nutrients, the inner part contains B vitamins and vitamin E plus minerals like magnesium, and omega-6 fatty acids.

Whole grain or not whole grain?

Grains are everywhere! Drive out into the countryside in summertime, and you’ll see fields of wheat, oats, barley and corn (for rice, which is grown in waterlogged paddy fields, you might have to travel a bit further…).

But when you’re back in town, staring at the supermarket shelves, how can you tell the whole from the not-so-whole? You may be surprised that some of the foods you’d imagine to be whole grain, actually aren’t.

These are whole grains

a bowl of pop corn



  • Bulgur wheat
  • Whole corn
  • Cracked wheat
  • Whole oats
  • Durum wheat
  • Rolled oats
  • Buckwheat
  • Porridge
  • Spelt
  • Oatmeal
  • Whole barley
  • Oat flakes
  • Hulled barley
  • Brown rice
  • Naked barley
  • Wild rice

These aren't whole grains

a bowl of white rice
  • Bran
  • Corn meal
  • Polenta
  • Corn grits
  • Pearled barley
  • White rice

Go whole grain!

So whole grains are an important part of a varied, balanced diet for your whole family – and they taste great too! Go whole grain!

Find out more about switching to whole grain

a bowl of white rice


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We've tried to answer as many of your questions as possible. You can search them all here:


Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.
I’ve heard a low GI diet can help me lose weight. Is this true?
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Why does Nestlé label vegetable oil?
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.
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