Our Breakfast Cereal Mission
At Nestlé Cereals we know your family’s nutrition is important to you and that’s why our experts have spent 13 years so far reviewing recipes and finding new ways to improve them. That way we can make sure our breakfast cereals keep meeting your needs, and are still just as tasty.
We Are Always Working to Make Your Breakfast Better
Here are some examples of how we're working to make your breakfast better.
1. All of our products with the green banner now have whole grain as the number one ingredient and are at least a source of fibre - many are high in fibre.
2. Honey Cheerios and Nesquik
We’ve reduced sugar by at least 30% in Honey Cheerios and Nesquik. Since the end of 2015, there is no more than 9 grams (around two teaspoons) of sugar per 30 grams serving in all of our cereals popular with children and teens.
3. Multigrain Cheerios and Curiously Cinnamon
We sifted out sugar and shook out salt
We’ve invented savvy new ways of removing sugar from our cereals. Compared with 2003 levels, our cereals sold in 2017 contained 508 million fewer teaspoons of sugar and 285 million extra servings of whole grain. And by the way – we don’t use any artificial sweeteners in the UK.
We’ve also worked hard to reduce the salt and in 2017 Nestlé Breakfast Cereals were made with 48 million less teaspoons of salt.
We’ve Made Whole Grain Our Number One Ingredient
We’re working to get the most out of the natural grain. It’s a little thing that makes a big difference.
Look for the green banner on each pack of Nestlé Cereals to help you and your family get whole grain.
Every Nestlé Cereal with the green banner contains at least 8 grams of whole grain per serving and has whole grain as the number one ingredient. Whole grains have more nutrients than the refined flour.
- ^ Nesquik: 38.0% sugar (2003) to 25.1% (34% reduction). Honey Cheerios: 35.2% sugar (2003) to 24.0% (32% reduction)
- a, b Compared to 2003 recipes or since launch if product introduced after 2003. 1 teaspoon = 4g; 1 serving of whole grain = 16g.
- ^ British Nutrition Foundation: https://www.nutrition.org.uk/healthyliving/basics/carbs.html
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We've tried to answer as many of your questions as possible. You can search them all here:
Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
How can I find foods made with whole grain?
I’ve heard a low GI diet can help me lose weight. Is this true?
Why does Nestlé label vegetable oil?
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.
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