We sifted out sugar and shook out salt
We’ve invented savvy ways of removing sugar from our cereals.
Compared with 2003 levels, our cereals sold in 2019 contained:
- 315 million extra servings of whole grain
- 653 million fewer teaspoons of sugar
- 49 million fewer teaspoons of salt
- No artificial colours or flavours
We believe breakfast is the most important meal of the day
Since 2003, we’ve been striving to make our cereals more balanced. However, our commitment doesn’t stop now, or stop at sugar - our focus has also been on improving the wider nutritional profile of our cereals.
We’ve spearheaded reformulation - not just removing sugar but increasing whole grain levels too. We know that by increasing more whole grain we also add extra fibre to our products. The NHS Eatwell Guide encourages consumers to choose higher fibre wholegrain varieties with less added fat, salt or sugar, listing whole grain cereal as an option. Today, all of our products with the green banner contain whole grain as the number one ingredient and provide at least 8g of whole grain per serving.
With sugar, our reformulation journey began several years ago. In 2017, we had already managed to reduce average sugar content by 15% across our entire portfolio (compared to 2010 levels), and since then, we have gone even further. By March 2019, we achieved an additional 10% reduction in our average sugar content, while using 653 million less teaspoons of sugar in our products compared to 2003.
Our teams continue to work with scientists and nutritionists to further reduce salt and sugar and increase the amount of whole grain in our cereals, all while maintaining their great taste. While we are proud of how far we have come, we believe there is always more we, and everyone, can do to positively encourage better choices, better breakfasts and better lives.
Great Starts With Whole Grain
At Nestlé Cereals we care for our grains like you care for your family. Look out for the green banner with the whole grain tick. This shows our commitment to making it as easy as possible for you and your family to get tasty whole grain every morning.Each serving is contains at least 8g of whole grain. Guaranteed. Great Starts With Whole Grain.
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We've tried to answer as many of your questions as possible. You can search them all here:
Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
How can I find foods made with whole grain?
I’ve heard a low GI diet can help me lose weight. Is this true?
Why does Nestlé label vegetable oil?
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.
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