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a bowl with Cheerios and strawberries


Our Breakfast Cereal Mission

At Nestlé Cereals we know your family’s nutrition is important to you and that’s why our experts have spent 13 years so far reviewing recipes and finding new ways to improve them. That way we can make sure our breakfast cereals keep meeting your needs, and are still just as tasty.

We Are Always Working to Make Your Breakfast Better

Here are some examples of how we're working to make your breakfast better.

a clean yellow box of cereal with the green Nestlé banner on the top

1. All of our products with the green banner now have whole grain as the number one ingredient and are at least a source of fibre - many are high in fibre. 

Find out more about the Nestlé Cereals green banner 

2. Honey Cheerios and Nesquik 

We’ve reduced sugar by at least 30% in Honey Cheerios and Nesquik.  Since the end of 2015, there is no more than 9 grams (around two teaspoons) of sugar per 30 grams serving in all of our cereals popular with children and teens.[1] 

3. Multigrain Cheerios and Curiously Cinnamon 

Multigrain Cheerios and Curiously Cinnamon are fortified with Vitamin D which helps maintains healthy bones and teeth.


We sifted out sugar and shook out salt

Nestle Cereals has reduced sugar in cereal products

We’ve invented savvy new ways of removing sugar from our cereals.  Compared with 2003 levels, our cereals sold in 2017 contained 508 million fewer teaspoons of sugar and 285 million extra servings of whole grain[2]. And by the way – we don’t use any artificial sweeteners in the UK.

We’ve also worked hard to reduce the salt and in 2017 Nestlé Breakfast Cereals were made with 48 million less teaspoons of salt.[2]

We’ve Made Whole Grain Our Number One Ingredient

We’re working to get the most out of the natural grain. It’s a little thing that makes a big difference.

Look for the green banner on each pack of Nestlé Cereals to help you and your family get whole grain. 

Every Nestlé Cereal with the green banner contains at least 8 grams of whole grain per serving and has whole grain as the number one ingredient. Whole grains have more nutrients than the refined flour.[3]

Find out more about whole grain

shreddies cereals on the left part of the image and a wheat made of whole grain on the right
film containing the benefits of Nestlé cereals

Let’s start the day

Find out more about starting your day with Nestlé Cereals.


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We've tried to answer as many of your questions as possible. You can search them all here:


Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.
I’ve heard a low GI diet can help me lose weight. Is this true?
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Why does Nestlé label vegetable oil?
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.
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Consumer Services

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