INSPIRING THE NATION TO GET ACTIVE

ParalympicsGB and Nestlé Cereals UK join forces to launch new campaign to support Tokyo 2020 Games and inspire families to get more active

Get involved

Together with ParalympicsGB*, we are proud to launch a new campaign and partnership to inspire more families to feel the physical benefits of living a more healthy and active lifestyle.

Working with talented athletes, including Will Bayley, our campaign will share their inspiring stories, as well as helpful tips on how to keep fit.

Will Bayley MBE, Rio 2016 table tennis gold medallist, said “I am delighted to be part of the collaboration between Nestlé Cereals and ParalympicsGB. It's such an exciting year with Tokyo just around the corner and I really hope this campaign inspires people to get up and get active!”

Get inspired! Keep an eye out for exciting ParalympicGB prizes on your favourite Nestlé Cereals packs, coming soon!

*If you want to show your support for the British Paralympic Association and all the amazing things they’re up to, it’s really easy just click here. The organisation relies on charitable donations, so any contribution can make a real difference to these incredible Paralympian’s and their inspiring journeys.

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We've tried to answer as many of your questions as possible. You can search them all here:

Do Nestlé products in emerging countries have more salt than products in developed/developing countries?

For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.

What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

How can I find foods made with whole grain?

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

I’ve heard a low GI diet can help me lose weight. Is this true?

It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

Why does Nestlé label vegetable oil?

Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.

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