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Nestlé Cereals and ParalympicsGB Join Forces

For the 2021 Tokyo Games, we’ve partnered up to inspire more families to embrace the benefits of living a healthier and more active lifestyle!

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Inspiring the nation to get active

Roaring crowds, bright lights and shiny medals – it’s the exciting stuff the Paralympics are made of. For this year’s event we’re excited to partner up with the amazing ParalympicsGB* team to bring you lots of inspiration and the chance to win over 1000 prizes! 

Working with talented athletes, including Paralympic champion Will Bayley, our campaign will share their inspiring stories, as well as helpful tips on how to keep fit.

Will Bayley MBE, Rio 2016 table tennis gold medallist, said “I am delighted to be part of the collaboration between Nestlé Cereals and ParalympicsGB. It's such an exciting time with Tokyo just around the corner and I really hope this campaign inspires people to get up and get active!”

*If you want to show your support for the British Paralympic Association and all the amazing things they’re up to, it’s really easy. The organisation relies on charitable donations, so any contribution can make a real difference to these incredible Paralympians and their inspiring journeys.

will bayley

Join Our Team

Lauren steadman

Here at Nestlé Cereals we are proud to be official partners of @paralympicsgb_official and with one year to go, be part of @ParalympicsGB’s journey to Tokyo in 2021.Join our team at paralympics.org.uk 


Start the day like a champ

Did you know that the 2016 Paralympics in Rio were the most successful Games ever for Paralympics GB?

With an outstanding total of 147 medals and winning second place on the medal table, we can’t wait to see the amazing things they’ll achieve in Tokyo 2020/21!


Discover what the breakfast of a champion looks like with Paralympian Ellie Simmonds. Plus, we asked her to answer our fun quick-fire round of questions. Check it out.

Will Bayley never stops inspiring us. He shares his tips for staying focused and motivated, while revealing what his favourite cereals are. Can you guess?

Lauren Steadman's breakfast and workout routine is truly inspiring. Don’t miss out on her amazing tips.

Stef Reid shows us practice makes perfect as we follow her along for a drive to a socially-distant long-jump training session.

Alice Tai shares her favourite post-workout breakfast and gives us the scoop on achieving the perfect handstand. We’re surely going to try it out.


Chance to win an exclusive water bottle in our final wrap up draw! 

Enter the last 4 digits from your cereal pack code below. 


ellie simmonds