How long does the promotion run for?

    You can enter the promotion from 00:01 on 18.10.2021 to 23:59 on 12.12.2021

    What is the promotion?

    You have the chance to win a 1 month Xbox Game Pass Ultimate token, an Xbox Series S or a SteelSeries Gaming Headset.

    How many prizes are available to win?

    7,500 1 month Xbox Game Pass Ultimate tokens, 25 Xbox Series S and 20 SteelSeries Gaming Headsets.

    What are the qualifying products for this promotion?

    The promotion is available with the purchase of specially-marked packs of the following Nestlé Breakfast Cereals products:

    300g Cheerios Multigrain

    390g Cheerios Multigrain

    540g Cheerios Multigrain

    600g Cheerios Multigrain

    700g Cheerios Multigrain

    280g Cheerios Honey

    370g Cheerios Honey

    515g Cheerios Honey

    575g Cheerios Honey

    390g Shreddies The Original One

    460g Shreddies The Original One

    630g Shreddies The Original One

    720g Shreddies The Original One

    910g Shreddies The Original One

    370g Shredded Wheat Bitesize

    625g Shredded Wheat Bitesize

    720g Shredded Wheat Bitesize

    450g Shredded Wheat Red Berries and Vanilla

    500g Honey Nut Shredded Wheat

    Shredded Wheat 12B

    Shredded Wheat 16B

    Shredded Wheat 24B

    Shredded Wheat 30B

    375g Nesquik

    450g Cookie Crisp

    500g Cookie Crisp

    350g Go Free Crisp Rice

    500g Go Free Cornflakes

    Promotional packs only are subject to stocks being available.

    How do I enter the promotion?

    To enter the promotion, simply purchase a qualifying pack of Nestlé Breakfast Cereals, complete the sudoku printed on the back of your pack to find the promotional code. Then go on the dedicated site, and submit your entry.

    How often can I enter and how many times could I win?

    There is a maximum of one (1) entry per person per week permitted to the promotion. There is a maximum of one (1) win of each of the weekly / late draw prize types per household, and a maximum of two (2) game pass wins per person throughout the duration of the promotional. There is a maximum of one (1) entry per person throughout the late entry period.

    Do I have to make a purchase to enter? 

    Yes, you will need to purchase a pack of qualifying Nestlé Breakfast Cereals and provide proof of your receipt when entering the promotion. These packs are specially-marked for the promotion and can be found at most major retailers during the promotion period.

    How will I know if I am a winner?

    If you have won a 1 month Xbox Game Pass Ultimate token, you will be provided with a unique code and a document with a step-by-step guide to redeeming your prize.

    If you are a winner in each week’s main prize draw for a chance to win an Xbox Series S or SteelSeries Headset then we will contact you by email within two (2) working days following the draw to let you know if you have won one of these prizes.

    Is there an age restriction to enter the promotion? 

    Yes, you must be over 18 years old to enter the promotion.

    Can I participate if I don't live in the country where the promotion is taking place?

    This promotional offer is open to people residing in the United Kingdom (England, Scotland, Wales and Northern Ireland), Channel Islands, Isle of Man and Republic of Ireland.

    I have a question about Nestlé Breakfast Cereals products?

    If you have a question about the products, you can find out more about our products on our website. If you don’t find the answer you’re looking for, feel free to contact us here.

    I can't find my code on the pack?

    To find the code you must correctly complete the sudoku printed on the back of packs of qualifying Nestlé Breakfast Cereals. If you are still having trouble in finding your code, feel free to contact us here.

    Do I need to keep my receipt?

    Yes, you must retain your receipt to verify your purchase. If you are a potential winner, you may be asked to provide this as proof of eligibility, before the prize is officially awarded.

    I think I might have entered the wrong email address when entering my details. What should I do?

    If you have specified information that is incorrect, the entry may be considered incomplete and therefore the Promoter reserves the right to invalidate the entry.

    Can I cancel my prize once I’ve claimed?

    No, once prizes have been claimed they cannot be cancelled.

    I'm facing technical issues with the site…

    We are sorry that you are experiencing some issues with the site. Try refreshing the page you are on. If that does not work, try using a different web browser as this might resolve the problems you are having. If you are still having issues, feel free to contact us here. Be sure to send a screenshot so we can see the error you are having.

    What are the prizes?

    Xbox Series S Console and Wireless Controller

    The smallest, sleekest digital-only Xbox ever.  Play more and wait less by experiencing the next-gen speed and performance with the Xbox velocity architecture, powered by a custom SSD and integrated software. Play thousands of games from four generations of Xbox with Backward Compatibility, including optimised titles at launch. The new Xbox Wireless Controller has a sculptured surface and refined geometry for enhanced comfort during gameplay, as well as textured grip and hybrid D-pad. Pairing with the Xbox Series S in seconds, you can seamlessly switch between compatible consoles, PCs and mobile devices. Limit 1 console purchase per customer.

    Steelseries Headset

    Designed specifically for competitive gaming on Xbox consoles. Enjoy the award-winning sound, comfortable design, and durable quality of Arctis gaming headsets.

    1 month Xbox Game Pass Ultimate membership

    Xbox Game Pass Ultimate is perfect for family game time. It provides access to a deep library of more than 100 high-quality console and PC games that are suitable for all ages and skill levels so it’s easy for everyone to join the fun.  It also includes Xbox Live Gold – play together with friends and join the greatest community of gamers on the most advanced multiplayer network.

    I cannot redeem my Xbox Game Pass Ultimate – what should I do?

    Please check your 5 x 5 code has been entered correctly. A Microsoft Account in an Xbox supported region is required to redeem Xbox Game Pass.

    Xbox Game Pass terms and conditions apply. If you do not have a Microsoft Account, you can create one for free at Please see for more details. If you are still experiencing trouble redeeming please visit:

    What are the Terms and Conditions of my Xbox Game Pass Ultimate

    Full details of the redemption process will be detailed in the winning email and a corresponding pdf detailing claim process, but winners will have to redeem at by 31.12.2022. Terms, exclusions and streaming limits apply. After term, active membership is required to play games and online multiplayer. Game catalog varies over time, region, and by device. Downloadable content (DLC) sold separately; if a game is removed from catalog or your membership ends, you will need to purchase the game separately to use your DLC. If you’re already an Xbox Live Gold and/or Game Pass for Console/PC member, any days remaining in your membership(s) will be converted to Ultimate using a conversion ratio. Future code redemptions also subject to conversion ratio. All conversions to Ultimate are

    Can I swap the prize?

    Prizes are as specified and are non-transferable.

    I have won an Xbox Series S or a SteelSeries Gaming Headset, what are the next steps?

    Congratulations on your win! Once verified, a member of the Nestlé team will be in contact with you within two (2) working days to organise your prize delivery. If it has been more than 10 working days, please get in contact with us. To do so, please use the Contact Us button in the "Know more" menu. The winner will have 14 working days to accept their prize in writing, otherwise the prize will be forfeited and may be awarded to the next eligible entrant selected from the valid entries that were received before the Closing Deadline.