Why are Nestle Cereals committed to providing more whole grain and fibre in our cereals?
Here at Nestlé Cereals we join a global consortium of public health experts, scientists, consumer groups, manufacturers and government regulators to support International Whole Grain Day on 19 November: raising awareness of whole grain and calling on governments to prioritise it in their national dietary guidelines.
Known as ‘the Whole Grain initiative’, the consortium unites high-profile organisations including Cereal Partners globally, CEEREAL, Grains & Legumes Nutrition Council, Healthgrain Forum and the Oldways Whole Grains Council in the shared aim of increasing whole grain intake worldwide, not only for healthier lives but for a healthier planet.
And at Nestlé Cereals, we are committed to helping you and your family lead healthier lives. Discover more about our breakfast cereal mission. In fact, every Nestlé Cereal with the green banner has whole grain as the number one ingredient which means it contains at least 8 grams of whole grain per serving, helping you to get more fibre and whole grain in your diet.
According to the World Health Organization, we should be eating more whole grain products along with more fruits, vegetables, legumes and nuts.
Based on the wealth of evidence showing that whole grain is an important part of a balanced diet, we have taken significant steps to add more whole grain in our cereals over the last 18 years.
What about white?
When grains are refined to make ‘white’ products, like white bread, and white rice and pasta, the outer parts of the grain are thrown away and only the middle section is used. It’s fine to eat refined foods – don’t panic – they’re good for you too, they just don't contain as many nutrients as their whole grain sibling.
- Bran: The fibre-rich outer layer contains protein and B vitamins
- Endosperm: The starchy bit in the middle includes protein and carbohydrates for energy, and some B vitamins
- Germ: Packed with nutrients, the inner part contains B vitamins and vitamin E plus minerals like magnesium, and omega-6 fatty acids
Nestlé wants to make sure that their cereals taste great and are sourced in the best way possible. Find out more about the ingredients we use and their quality.
Whole grain or not whole grain?
Grains are everywhere! Drive out into the countryside in summertime, and you’ll see fields of wheat, oats, barley and corn (for rice, which is grown in waterlogged paddy fields, you might have to travel a bit further…)
If your child is curious about how grain is grown, why not have them try for themselves? Follow our guide of how grain is grown and they’ll be little farmers in no time!
But when you’re back in town, staring at the supermarket shelves, how can you tell the whole from the not-so-whole? You may be surprised that some of the foods you’d imagine to be whole grain, actually aren’t.
These are whole grains
- Bulgur wheat
- Whole corn
- Cracked wheat
- Whole oats
- Durum wheat
- Rolled oats
- Whole barley
- Oat flakes
- Hulled barley
- Brown rice
- Naked barley
- Wild rice
So whole grains are an important part of a varied, balanced diet for your whole family – and they taste great too. Go whole grain!
There aren’t whole grains
- Corn meal
- Corn grits
- Pearled barley
- White rice