Frequently Asked Questions

Are NAT Bears gluten free?

No, neither flavours are gluten free.

Are NAT Bears suitable for vegans?

No, neither flavours are suitable for vegans.

How do you eat NAT Bears?

There are many ways to eat NAT Bears! You can SOAK and SPOON or DUNK and CRUNCH!

Is the NAT Bears packaging Recyclable?

The cardboard box outer packaging is recyclable. The film packaging wrapping the individual bears is not currently recyclable.

What is the Allergen information of NAT Bears?

Both flavours contain Whole Grain Oat Flakes & Whole Grain Oat Flour. They may also contain MilkSoya, Eggs and other Nuts.

What is the recommended portion size for breakfast?


Each bear is a 32g portion. One bear per serving is the recommended portion for breakfast.

Where can I buy NAT™ Bears?

NAT Bears are currently available in Tesco, Sainsburys, Morrisons, ASDA, Waitrose and Ocado.

Who are NAT™ cereals for?

These breakfast cereals were originally designed for kids, but sometimes parents can't resist them!

Who is Helen the Racoon?

Helen Raccoon is a character that typifies the many parents we met and interviewed during NAT’s creation. Helen, just like the parents who were interviewed, wants to feed her cubs the tastiest foods made with carefully sourced ingredients without any fuss at breakfast time.

Who produces NAT™?

NAT™ is a new breakfast cereal brand created by Cereal Partners Worldwide (a joint venture between Nestlé & General Mills), a business that produces and distributes breakfast cereal brands such as Shreddies®, Cheerios®, and Shredded Wheat®.