Frequently Asked Questions

No, neither flavours are gluten free.

No, neither flavours are suitable for vegans.

There are many ways to eat NAT Bears! You can SOAK and SPOON or DUNK and CRUNCH!

The cardboard box outer packaging is recyclable. The film packaging wrapping the individual bears is not currently recyclable.

Both flavours contain Whole Grain Oat Flakes & Whole Grain Oat Flour. They may also contain Milk, Soya, Eggs and other Nuts.

Each bear is a 32g portion. One bear per serving is the recommended portion for breakfast.

NAT™ Bears is currently available in Sainsbury's and we hope to be available in other supermarkets soon! 

These breakfast cereals were originally designed for kids, but sometimes parents can't resist them!

Helen Raccoon is a character that typifies the many parents we met and interviewed during NAT’s creation. Helen, just like the parents who were interviewed, wants to feed her cubs the tastiest foods made with carefully sourced ingredients without any fuss at breakfast time.

NAT™ is a new breakfast cereal brand created by Cereal Partners Worldwide (a joint venture between Nestlé & General Mills), a business that produces and distributes breakfast cereal brands such as Shreddies®, Cheerios®, and Shredded Wheat®.