# The Nutritional Benefits of Cereals

 

![Our Renovation Journey to Make Breakfast Better](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-07/Renovation%20Journey_2.png.webp?h=114cab35&itok=w4Z6h3z4) 

 

 

 

 







## What are breakfast cereals?

We believe there’s more to breakfast cereals than just a tasty breakfast. At their core are grains – like wheat, corn, rice, oat, barley, rye, and millet – which come from the seeds of grass plants. Many of Our Nestlé Cereals are actually [fortified](https://www.nestle-cereals.com/uk/nutrition/fortified-cereal), meaning they have essential vitamins and minerals to help you meet your daily nutritional needs.



 

 







## What are the nutritional benefits of cereals?

Breakfast cereals are convenient and taste great. But there are even more reasons why we love them so much. Our cereals can be an important part of your healthy and balanced diet when including them as part of your breakfast.

### Vitamins and Minerals 



Many of our breakfast cereals are fortified with important vitamins and minerals. We aim to ensure that a serving of that breakfast cereal will provide at least 15% of an individual’s recommended daily allowance (RDA) for that specific nutrient.





 

 







[![Renovation journey](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-10/Renovation_Journey_Cereals.png.webp?h=334794a6&itok=GsZoDX9P)](https://www.nestle-cereals.com/uk/our-promises/better-food) 

 

 

## [Making breakfast better since 2003](https://www.nestle-cereals.com/uk/our-promises/better-food)

At Nestlé Breakfast Cereals we believe whole grain is an important part of a varied, balanced diet. Since 2003, we gradually reformulated our recipes to include more whole grain and fibre whilst keeping the same great taste.



Look for the Green Banner on our packs—that’s how you know you’re getting whole grain as the number one ingredient with a source of fibre too. In fact, every serving contains at least 8g of whole grain!





[Read up on our Better Food Promise](/uk/our-promises/better-food)

 













![Hand touching wheat growing in field](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2025-09/40003_CPUK_WHEAT_PLAN_0.jpg.webp?itok=H203yEem) 

 

 

## More whole grains & fibre

Improving the nutritional profile of our portfolio is important to us. We believe that breakfast is the most important meal of the day. Today, breakfast cereals are an important part of a [balanced diet](https://www.nestle-cereals.com/uk/nutrition/what-is-a-balanced-diet) for many, with approximately 10.2 billion portions\* being enjoyed in the UK in 2024.



*\* Source: Circana 52 w/e 28 Dec, 24 / RTEC / IRI All Outlets & KWP Discounters / Based on an average serving size of 35g.*

## Working with leading experts

### OUR TEAMS CONTINUE TO WORK WITH LEADING SCIENTISTS AND NUTRITIONISTS ON OUR RENOVATION JOURNEY.

Back in 2018, we teamed up with the International Breakfast Research Initiative (IBRI), a group of world-renowned nutrition experts, to help define what a [healthy breakfast](https://www.nestle-cereals.com/uk/blog/healthy-breakfast) really looks like.





 













## Over 25 Ways to Start the Day

Enjoying the deliciousness of breakfast cereal is easy, thanks to the wide variety of options available. With over 25 cereals in our portfolio, everyone can find favourites to enjoy as part of a balanced diet:





- **Cheerios®**– From the classic crunch of [Multigrain Cheerios®](https://www.nestle-cereals.com/uk/brands/cheerios/multigrain), to the golden sweetness of [Honey Cheerios®](https://www.nestle-cereals.com/uk/brands/cheerios/honey), and the on-the-go convenience of Honey Cheerios® Breakfast Cereal Bars, there’s a Cheerios® option for every kind of morning—whether you’re at the table or on the move.





- **Shreddies®** – Whether it’s the whole grain of [Original Shreddies®](https://www.nestle-cereals.com/uk/brands/shreddies/original), the crunch of [Frosted Shreddies®](https://www.nestle-cereals.com/uk/brands/shreddies/frosted), the chocolatey flavour of [Shreddies® The Coco One](https://www.nestle-cereals.com/uk/brands/shreddies/coco), or the golden hint of [Honey Shreddies®](https://www.nestle-cereals.com/uk/brands/shreddies/honey), there’s a Shreddies® for every kind of morning.





- **Shredded Wheat®** – Whether you enjoy the simplicity of [Original Shredded Wheat®](https://www.nestle-cereals.com/uk/brands/shredded-wheat/original) (made with just one natural ingredient: 100% whole grain wheat, with no added sugar or salt), the smaller crunch of [Bitesize Shredded Wheat®](https://www.nestle-cereals.com/uk/brands/shredded-wheat/bitesize), the juicy centre of [Shredded Wheat](https://www.nestle-cereals.com/uk/brands/shredded-wheat/blueberry-wheats)® Blueberry Wheats, or the nutty touch of [Shredded Wheat® Honey & Nut](https://www.nestle-cereals.com/uk/brands/shredded-wheat/honey-nut), there’s a fibre containing option to suit every taste.





- **GoFree®** – A tasty gluten-free start to the day, with cereals the whole family can enjoy. From the crunch of [GoFree® Corn Flakes](https://www.nestle-cereals.com/uk/brands/go-free/honey-corn-flakes), to the smooth taste of [GoFree® Honey Nut Flakes](https://www.nestle-cereals.com/uk/brands/go-free/honey-corn-flakes), and the crispiness of [GoFree® Rice Pops](https://www.nestle-cereals.com/uk/brands/go-free/corn-flakes), it’s a delicious way to enjoy breakfast—without the gluten.







- **Nesquik®** - From the chocolatey crunch of [Nesquik® Original Cereal](https://www.nestle-cereals.com/uk/brands/nesquik-cereal/original), to the fun-sized [Nesquik® Minis Cereal](https://www.nestle-cereals.com/uk/brands/nesquik-cereal/minis), the wavy texture of [Nesquik® Choco Waves Cereal,](https://www.nestle-cereals.com/uk/brands/nesquik-cereal/choco-waves) and the on-the-go convenience of [Nesquik® Breakfast Cereal Bars](https://www.nestle-cereals.com/uk/brands/nesquik-cereal/bar), there’s a [Nesquik® Cereal](https://www.nestle-cereals.com/uk/brands/nesquik-cereal) for every kind of morning. Full of chocolatey flavour and made with whole grain as the number one ingredient, it’s a tasty start to the day that kids love and parents can trust.







 

 







![Cheerios with milk, apple, raspberries and almonds](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2025-09/CHEERIOS%20Q22881_0.jpg.webp?itok=R4hU7t0H) 

 

 

## Portion Guidance

We are committed to guiding consumers towards making balanced choices at breakfast. We have clear on pack guidance on recommended portion size to help consumers make informed decisions about what they eat. We believe our breakfast cereals can be included as part of a balanced breakfast and encourage them to be enjoyed alongside milk or milk alternative, a portion of fruit, a source of protein and a glass of water.

## Front of Pack Nutrition labelling (FOPNL) 



We follow the regulatory requirements needed for nutrition labelling and are also committed to displaying the voluntary UK Traffic Light Labelling and Reference Intakes (RIs) to help consumers make more informed choices when choosing their breakfast cereals.



Want to know more about our breakfast cereals and what goes into making them? Get to know our [cereal ingredients](https://www.nestle-cereals.com/uk/nutrition/cereal-ingredients), next.





 













## More cereal benefits FAQs

  ## Are Nestlé Cereals a healthy option?

At Nestlé Breakfast Cereals, our priority is to make cereals that are tasty and part of a balanced diet. Since 2003, we have been working hard to improve our recipes, reformulating the recipes to increase the amount of whole grain, lowering salt and sugar, and removing artificial colours and flavours – while maintaining the great taste people love.





Whole grain is our number one ingredient across the Nestlé Cereals range, bringing important nutrients like fibre to your breakfast bowl.





 

 







## How much of this reformulation or renovation work has been forced on you by governments?

We’re very proud of our cereal products but we’re always looking for ways to further improve their nutritional profile. Since 2003, we have been on a reformulation journey across our product portfolio.





Our teams have worked to create recipes with more whole grain and fibre, and less salt and sugar all, while keeping the same great taste our consumers love. We started this journey back in 2003.





 

 







## Do you think nutrition labelling systems can be helpful for consumers?

Complementing the mandatory nutritional information tables, simplified labelling on the front of food packaging can help consumers make more informed choices. We also provide information on portion sizes and serving suggestions to help our consumers enjoy our breakfast cereals as part of a balanced diet.



 

 







 

 







![UK Nutritional Table white background](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-09/UK%20Nutritional%20Table%201x1%20white%20bg-min.png.webp?h=d1b0f6ad&itok=WnHHN_HC) 

 

 

## What is colour-coded front of pack nutrition labelling?

Colour-coded labels include systems such as the Traffic Light Labelling that’s been used in the United Kingdom since 2006. Each colour is associated with the nutrient amount: red for a high amount, amber for a moderate amount, and green for a low amount. The scheme provides information for fat, saturated fats, sugar and salt and shows the quantity of calories and kilojoules in that product.



 













![Working to Make Breakfast Better!](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-07/NutricionLP_1.png.webp?h=e0ce08cc&itok=lMfksKCB) 

 

 

## What else are you doing to encourage better breakfasts?

We believe breakfast isn’t just the first meal of the day—it’s one of the most important. A balanced, nutritious breakfast helps your body and mind start the day. Learn more about including breakfast cereal as part of a [balanced diet](https://www.nestle-cereals.com/uk/nutrition/what-is-a-balanced-diet) here.



 













## YOU MAY ALSO LIKE

[![Nestle Cereals banana smoothie bowl](/uk/sites/g/files/qirczx836/files/styles/1_1_450px_width/public/2023-10/Banana%20smoothie%20bowl.jpg.webp?itok=JnFyIsp8)](https://www.nestle-cereals.com/uk/blog/breakfast-ideas/smoothie-bowl-recipes) 

 

Reading time: 5 min.

 

Breakfast Ideas

##  [5 Fruit Smoothie Bowl Recipes for Breakfast to Start Your Day](/uk/blog/breakfast-ideas/smoothie-bowl-recipes)



 [View more](/uk/blog/breakfast-ideas/smoothie-bowl-recipes "View more - 5 Fruit Smoothie Bowl Recipes for Breakfast to Start Your Day")



 







[![CEREAL AND MILK: A MATCH MADE IN HEAVEN](/uk/sites/g/files/qirczx836/files/styles/1_1_450px_width/public/2022-07/2Cereals%20and%20Milk_1.png.webp?h=e0ce08cc&itok=rs-7XO27)](https://www.nestle-cereals.com/uk/blog/healthy-breakfast/cereal-with-milk) 

 

Reading time: 5 min.

 

Healthy Breakfast Ideas & Guides

##  [Cereal and Milk: A Match Made in Heaven](/uk/blog/healthy-breakfast/cereal-with-milk)



 [View more](/uk/blog/healthy-breakfast/cereal-with-milk "View more - Cereal and Milk: A Match Made in Heaven")



 







[![Easter breakfast table with yellow tulips and decorative eggs](/uk/sites/g/files/qirczx836/files/styles/1_1_450px_width/public/2026-03/Easter%20breakfast%20table_2.jpg.webp?itok=beaTA-Nz)](https://www.nestle-cereals.com/uk/blog/breakfast-ideas/breakfast-ideas-for-easter) 

 

Reading time: 5 min.

 

Breakfast Ideas

##  [Easter Morning Breakfast Ideas ](/uk/blog/breakfast-ideas/breakfast-ideas-for-easter)



 [View more](/uk/blog/breakfast-ideas/breakfast-ideas-for-easter "View more - Easter Morning Breakfast Ideas ")



 









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