# GET TO KNOW OUR CEREAL INGREDIENTS! ![GET TO KNOW OUR INGREDIENTS](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-07/GET%20TO%20KNOW%20OUR%20INGREDIENTS%21.jpg.webp?h=f20edfd1&itok=mgtfEPQk) To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible. Read on to discover what key ingredients are in your favourite breakfast cereals. [![WHOLE GRAINS](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-07/WHOLEGRAIN_2%20%281%29.png.webp?itok=qmq75y_0)](https://www.nestle-cereals.com/uk/nutrition/whole-grain-cereal) ### 8g (per serving) ## whole grainS More than 90% of our breakfast cereal recipes have whole grain as the #1 ingredient and each one carrying the green banner has a minimum 8g of whole grain per 30g serving! We were the first major global cereal company to commit to having whole grain as the No. 1 ingredient. Since 2003 we are very proud to have introduced 50% more whole grain to our products. [WHAT IS WHOLE GRAIN?](/uk/nutrition/whole-grain-cereal) ![VITAMINS & MINERALS](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-10/MicrosoftTeams-image%20%2895%29%20%281%29.png.webp?itok=JZIHPOVR) ### 15% ## VITAMINS & MINERALS We enrich our cereals by adding vitamins and minerals to most of them, although the amount varies according to geographical areas and current legislation. Whenever vitamins or minerals are added to one of our products, we ensure that these additions correspond to at least 15% of the recommended daily allowance per serving. ![ARTIFICIAL COLOURS & FLAVOURS](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-07/ARTIFICIAL%20COLOURS%20%26amp%3B%20FLAVOURS_2.png.webp?itok=yR7AEJr-) ### 0% ## ARTIFICIAL COLOURS & FLAVOURS All Nestle [breakfast cereals](https://www.nestle-cereals.com/uk/brands) in the UK & Ireland do not contain artificial colours or flavours. So if it’s tasty cocoa, luscious honey or succulent cinnamon – you won’t find any artificial colours or flavours, just a great tasting breakfast cereal. [![SUGAR](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2874%29.png.webp?itok=imtJIZhP)](https://www.nestle-cereals.com/uk/our-promises) ### Removed 516 million teaspoons ## SUGAR Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Most cereal is made mostly from grain, which can make it a good source of fibre. So, sugar is merely its partner (or maybe we should say sweetheart?). We've gradually removed 516 million teaspoons of sugar between 2010 and 2020. Follow the button below to read more about our efforts to improve the nutritional profile of our cereals. [DISCOVER OUR PROMISES](/uk/our-promises) [![Salt](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2873%29.png.webp?itok=YA8IZ_LO)](https://www.nestle-cereals.com/uk/nutrition/fortified-cereal/salt) ### Removed 20 million teaspoons ## SALT We add a pinch of salt to our cereals to improve their taste and texture. Each of our breakfast cereals has a very specific recipe that has been developed through numerous consumer tests. Therefore, we can offer you a product that you will love, both with a delicious taste and a long shelf life. We have been working to reduce salt levels gradually in our cereals, already removing 20 million teaspoons of salt from our cereals between 2010 and 2020. [SALT & CEREAL](https://www.nestle-cereals.com/uk/nutrition/fortified-cereal/salt) [![We promise to continually improve the nutritional value of our food](/uk/sites/g/files/qirczx836/files/styles/1_1_768px_width/public/2022-07/MicrosoftTeams-image%20%2836%29.png.webp?h=334794a6&itok=PxXMOADP)](https://www.nestle-cereals.com/uk/our-promises/better-food) ## [We promise to continually improve the nutritional value of our food](https://www.nestle-cereals.com/uk/our-promises/better-food) Breakfast is part of a healthy and [balanced diet.](https://www.nestle-cereals.com/uk/blog/healthy-breakfast/better-breakfast) Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important. [BETTER FOOD](/uk/our-promises/better-food) ## Any questions? ### How to eat Shredded Wheat® We recommend that you enjoy your Shredded Wheat® cereal with a portion of fruit, milk, protein and a glass of water. ### How much is the recommended portion for cereal each day? Approximate cereal portion guidance is: 25 to 30 grams for children and 30 to 45 grams for adults. To be sure about your product, check the packaging. ### Are Golden Nuggets® healthy? Golden Nuggets® can be included as part of a healthy and balanced breakfast. Every bowl of Golden Nuggets® contains 5 vitamins, calcium and iron. ### Does breakfast cereal have Iron? Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely get all the minerals and vitamins they need. [Read more about Iron here](https://www.nestle-cereals.com/uk/nutrition/fortified-cereal/iron) ### Why is salt added to Nestlé breakfast cereals? We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last 15 years, already cutting salt by 25% on average. [Click here](https://www.nestle-cereals.com/uk/nutrition/fortified-cereal/salt) to find out more. ### What is the sugar content of your breakfast cereals? You can find the sugar content of Nestlé breakfast cereals by visiting our product pages. Check each product pack for the latest nutrition and ingredient information. 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