Nestlé Cereals / BETTER FOOD PROMISE
# WE PROMISE TO CONTINUALLY IMPROVE THE NUTRITIONAL VALUE OF OUR FOOD
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## Our pursuit of a better breakfast will never end.
**We promise to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs**
Over the last 18 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors.
## Our constant innovation
**We are able to offer our consumers breakfast cereals which:**
• Are comparatively lower in salt and sugar, have a higher level of whole grain, and added essential nutrients
• Take advantage of nutrition trends and science to deliver better products to our consumers
• Embrace new ways of delivering great taste
## BETTER FOOD PROMISE
We were the first major global cereal company to commit to having whole grain as the main ingredient in our cereals.
## Since 2003 we are very proud that in all our cereals carrying the green banner, we have\*:
50%
more whole grain introduced, for a minimum of 8g whole grain in each serving
20%**
Sugar reduction
25%**
Salt reduction \*\* based on Nestlé-branded breakfast cereals and bars total 2018 volume. Sugar levels are based on labeled values.
## Footnote
\* on average in our recipes, between 2003 and 2018
## AS OF TODAY
> 95%
of our ready-to-eat breakfast cereals for children and teenagers have whole grain as the main ingredient.
99%
of the portfolio has 3g or more fiber per 100g
> 76%
of our cereals have equal to or less than two teaspoons of sugar (7.5g) per 30g serving
95%
of our cereals have less than 450mg of sodium per 100g
***"But we know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love."***
## Working to Make Breakfast Better!
Your voice is leading the way to make breakfast better every day and helping us to provide a more nutritious breakfast option.
READ MORE
## BETTER FOOD ARTICLES
[](https://www.nestle-cereals.com/uk/blog/healthy-breakfast/balanced-breakfast)
Reading time: 5 min.
Healthy Breakfast Ideas & Guides
## [Build Your Balanced Breakfast](/uk/blog/healthy-breakfast/balanced-breakfast)
[View more](/uk/blog/healthy-breakfast/balanced-breakfast "View more - Build Your Balanced Breakfast")
[](https://www.nestle-cereals.com/uk/nutrition/what-is-fibre)
Reading time: 5 min.
Healthy Breakfast Ideas & Guides
## [What Is Fibre and How to Get More of It in Your Diet ](/uk/nutrition/what-is-fibre)
[View more](/uk/nutrition/what-is-fibre "View more - What Is Fibre and How to Get More of It in Your Diet ")
[](https://www.nestle-cereals.com/uk/blog/breakfast-ideas/birthday-breakfasts)
Reading time: 5 min.
Breakfast Ideas
## [Top 5 Birthday Breakfast Ideas](/uk/blog/breakfast-ideas/birthday-breakfasts)
[View more](/uk/blog/breakfast-ideas/birthday-breakfasts "View more - Top 5 Birthday Breakfast Ideas")
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[OUR PROMISES](https://www.nestle-cereals.com/uk/blog/promises)
## OUR PROMISES
### [BETTER CPW PROMISE](/uk/our-promises/better-cpw)
[View more](/uk/our-promises/better-cpw "View more - BETTER CPW PROMISE")
### [BETTER PLANET PROMISE](/uk/our-promises/better-planet)
[View more](/uk/our-promises/better-planet "View more - BETTER PLANET PROMISE")
### [BETTER LIVES PROMISE](/uk/our-promises/better-life)
[View more](/uk/our-promises/better-life "View more - BETTER LIVES PROMISE")